United States Hispanics as Pet Market Consumers Report: Topline Trends In Hispanic Pet Ownership - Research and Markets

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Apr 07, 2017, 06:45 ET

DUBLIN, April 07, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Hispanics as Pet Market Consumers" report to their offering.

"Hispanics as Pet Market Consumers" takes a close look at how the profile of Latino pet owners differs from that of other pet owners. For example, 43% of Hispanic pet owners are under the age of 35, compared to just 30% of non-Hispanic pet owners. Hispanics are more likely to own dogs and are less likely to own cats. They also are more likely to own pets such as birds, fish or reptiles.

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.

The report highlights trends in the growth of the population of Hispanic pet owners, provides a demographic profile and highlights the consumer behavior of Hispanic pet owners, including their pet expenditure patterns, retail channels favored for pet product purchases, shopping behavior and pet product preferences. It also includes an assessment of marketing approaches that work with Latino pet owners.

Key Topics Covered:

Chapter 1 Executive Summary

Insights And Opportunities
Profile Of Hispanic Pet Owners
Consumer Behavior
Marketing To Hispanic Pet Owners

Chapter 2 Insights And Opportunities

Topline Trends In Hispanic Pet Ownership
Market Opportunities

Chapter 3 Profile Of Hispanic Pet Owners

Impact Of Acculturation And National Heritage On Pet Ownership
Demographic Highlights Of Hispanic And Non-Hispanic Pet Owners
Demographic Highlights Of Latino Pet Owners And Non-Pet Owners

Chapter 4 Consumer Behavior

Where Latinos Shop For Pet Products
Pet Product Preferences
Shopping Behavior

Chapter 5 Marketing To Hispanic Pet Owners

Media Preferences
Marketing To Hispanic Pet Owners

For more information about this report visit http://www.researchandmarkets.com/research/hxnr95/hispanics_as_pet

Media Contact:

Laura Wood, Senior Manager
[email protected]

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SOURCE Research and Markets