DUBLIN, June 22, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/cz53mr/mcommerce_market) has announced the addition of the "M-commerce Market in the US 2015-2019" report to their offering.
The M-commerce market in the US to grow at a CAGR of 25.72% over the period 2014-2019.
Mobile commerce or m-commerce, as it is widely called, is the buying or selling of goods over a mobile-enabled platform. The high adoption of this platform has enabled various retail stores to go online and adopt more effective marketing strategies.With advances in technology, there is tremendous growth in the mobile device market, which has led to high adoption of smartphones and tablets worldwide. With the proliferation of technology and handheld devices, people are increasingly inclined to use cell phones to carry out their m-commerce activities.
Mobile device sales are spiking as manufacturers launch smartphones with high-end features at affordable prices. An increase in smartphone sales means more consumers are spending time on mobile devices, creating an opportunity for m-commerce. Also, many of the brick-and-mortar retailers and e-commerce vendors are opting to use the mobile platform to sell their goods and services. In addition, the increased adoption of smartphones and tablets has popularized the concept of mobile payments.
According to the report, an increase in the demand for packaged food and beverages as a result of rising income levels has led to a rise in demand for labeling solutions. Packaged food and beverages companies require unique label designs to meet various production requirements and create product differentiation in order to stay ahead of their competitors. Consumers, on the other hand, require packaging that not only offers a combination of convenience, value, and quality, but also has important information about the products such as the ingredients, manufacturing and expiry date, and price.
Further, the report states that the market is facing challenges like privacy and security concerns.
This report covers the present scenario and growth prospects of the M-commerce market in the US for the period 2015-2019. To calculate the market size, the report considers the sales of products and services through m-commerce.
The report consolidates the revenues generated by using the following mobile devices:
- Barnes & Noble
- Costco Wholesale
- Lowe's Companies
- Sears Holdings
- The Home Depot
Other Prominent Vendors
- Best Buy
- J. C. Penney
- Liberty Interactive
- LL Bean
For more information visit http://www.researchandmarkets.com/research/cz53mr/mcommerce_market
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SOURCE Research and Markets