United States Mobile Augmented Reality (AR) Market 2015-2019 - Market to grow at a CAGR of 99.3%

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Jul 23, 2015, 02:12 ET

DUBLIN, July 16, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/ggv8tq/mobile_augmented) has announced the addition of the "Mobile Augmented Reality (AR) Market in the US 2015-2019" report to their offering.

The mobile AR market in the US to grow at a CAGR of 99.3% over the period 2014-2019.

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AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user's field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

This report covers the present scenario and the growth prospects of the mobile AR market in the US for the period 2015-2019. It covers the overall ecosystem of the mobile AR market in the US, which includes AR engine, AR software applications, and AR hardware.

To function effectively, AR devices should have easy access to content. Because content may not be freely accessible, it can result in several limitations. For instance, using AR technology to view information about strangers would be a breach of privacy. One of the key features of AR devices is providing information about places, streets, offices, and residential buildings. This could be a concern to national security as it can feed terrorists with this information. Though there are no standard regulations set to protect this content currently, it is expected to change in the near future. This is a negative trend that might soon become a market challenge. For instance, in 2014, a man was caught in a cinema in Ohio for wearing Google Glass. The cops questioned him, suspicious that he was actually recording the film. Such cases are expected to increase in the future, which might affect the market adversely and pose a serious challenge for the vendors.

According to the report, the number of vendors providing AR technology has been increasing in the US. Several consumer brands such as Nike, Pepsi, Maybelline, Converse, among others, have launched AR-based campaigns and a large number of gaming and navigation apps are available on iOS and Android platforms.

Further, the report states that the majority of AR apps available in the market fail because of poor content and the lack of ability to add new content.

Key Vendors