United States Nutritional and Cereal Bars Market Report 2015-2019

DUBLIN, June 12, 2015 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/2pt6sc/nutritional_and) has announced the addition of the "Nutritional and Cereal Bars in the U.S., 4th Edition" report to their offering.
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Snack bars continue to serve as a source of quick energy and meal replacements for athletes and fitness buffs. However, nutrition and cereal/granola bars have achieved broad appeal in what has become a nation of snackers. They are a handy way for consumers to sidestep eating three meals a day at set times and instead improvise with meals and snacks throughout the day, whether they are on the go or at home.

Moreover, nutrition and cereal/granola bars conform to a broad cultural shift toward what are perceived as healthier, better-for-you food products. Bars provide an attractive way for food marketers to combine sweet baked good appeal with organic, gluten-free, and other health halo product positionings; wholesome grains; alternative, exotic sources of protein; and superfoods and other functional ingredients targeting specific health concerns. Nutrition bars, which have achieved torrid sales growth in recent years, provide an especially appropriate platform to deliver the kind of dense nutrition today's consumers crave and search for in ingredients such as ancient grains and healthy seeds, including quinoa, amaranth, sorghum, chia and flaxseed.

Nutritional and Cereal Bars in the U.S., 4th Edition highlights emerging opportunities for marketers of nutrition and cereal/granola bars. For example, while 18- to 34-year-old men account for the largest demographic segment of high-volume users of nutrition bars, women of all ages represent the next four largest groups of consumers who use relatively large quantities of nutrition bars. Female Boomers and women in the 65+ age group will be an increasingly important target for marketers. One in six (16.4%) high-volume users of nutrition bars are women age 55 or over.

The report focuses on trends shaping the market for nutrition and cereal/granola bars; provides an estimate of U.S. retail sales of nutrition and cereal/granola bars for the 2009 through 2014 period and a projection of U.S. retail sales through 2019; identifies marketing and new product trends; and provides an in-depth look at today's consumers of nutrition and cereal/granola bars.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Insights and Opportunities

Chapter 3 Market Trends

Chapter 4 The Competitors

Chapter 5 Marketing and New Product Trends

Chapter 6 Consumer Profile

For more information visit http://www.researchandmarkets.com/research/2pt6sc/nutritional_and

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

SOURCE Research and Markets