Office coffee service is in the midst of transformation driven by consistently high coffee-related expectations among employees, brewer technology advancements that make workplace coffee drinks such as lattes and cold brew a reality, and the need for employers to retain employees in a strong, competitive job market.
This creates significant opportunity for providers that can offer the right blend of coffee quality and variety and non-coffee product breadth while delivering the value proposition to employers necessary for them to justify the cost.
To frame that proposition, both providers and employers need to understand how trends shaping the coffee market apply to them. Such trends include generational differentiation, the super-premium trend, coffee type and variety expansion, brewer variety and versatility expansion, product and services expansion, micro market innovation, technology applications, and industry consolidation.
Provides a market size and forecast for office coffee service, along with sales by product category, brewer placement share by brewer marketer, coffee consumption and pricing trends, single-cup revenue and pricing trends, and a market size for the top 15 U.S. coffeehouses and donuts shops by sales and units.
Identifies opportunities and challenges central to the growth of office coffee service, including the importance of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking employees onsite; and coffeehouse chain performance trends.
Analyzes consumer coffee usage trends by type and coffee maker ownership and purchasing trends by coffee maker type and brand.
Assesses at-home coffee habits, including whether coffee is made at home or purchased outside of the home; type of coffee used; method used to make coffee (including coffee and coffee maker cross-usage); and who, where and how often consumers buy dispensed coffee out of the home.
Analyzes the relationship among at-home, out-of-home, and at-work coffee habits of employed adults. Coverage includes the interplay between drinking coffee before work and at work, before-work and at-work on-site and off-site sources and methods used and used most; and the availability and usage of a range of workplace food and beverage services.
Assesses workplace coffee importance, satisfaction and attitudes, including the importance employed adults give to coffee attributes and their satisfaction with those attributes in the workplace; and analyzes workplace coffee attitudes, including coffee as productivity tool, coffee as workplace perk, the cost of workplace coffee, and workplace coffee expectations.
Assesses coffee menu trends, focusing on menu item penetration by restaurant segment (including top flavors, types, varieties, and preparation method) and drilling into coffeehouse coffee and coffee drink menu innovation.
Analyzes the foodservice and office coffee service strategies of leading providers, including Aramark, Compass Group/Canteen Refreshment Services, Cott Corporation, Farmers Brothers, First Choice Coffee Services, Keurig Green Mountain, Red Diamond, Royal Cup, Sodexo, and Starbucks.
Key Topics Covered:
1. Executive Summary
Market size and forecast
Coffee usage trends
Coffee maker ownership and purchasing trends
Making and drinking coffee: in-home vs. out-of-home
Buying dispensed coffee out of the home
Workplace coffee drinking
Workplace food and beverage services
Workplace coffee importance, satisfaction and attitudes
Coffee menu trends
Office coffee service providers
2. Market Size and Forecast
Market size and forecast
Revenue by product category
Coffee consumption and pricing trends
Single-cup revenue and pricing trends
Restaurant density analysis suggests strong convenience competition
Time and money lost to the off-site coffee run
Record-breaking gourmet coffee usage
Everything is premium
Brewer variety and versatility expansion
Product and services expansion
3. Household Coffee & Coffee Maker Usage Trends
Coffee in context
Coffee usage trends
Ground/whole bean coffee holding ground
Counter space allotted to different coffee types increases over time
Coffee maker ownership and purchasing trends by type
Single-serve brewing system uptake influencing household coffeemaker ownership trends
Purchase incidence spikes; automatic drip coffee makers hold ground, 2013-2017
Coffee maker ownership and purchasing trends by brand
Coffeemaker brand penetration
Trends over time
Table Coffeemaker Brands Owned, Indexed by Type and Demographic, 2017
4. Making and Drinking Coffee: In- Home vs. Out-of-Home
Almost 4 in 5 employed drink coffee weekly
Coffee at home vs. out of home
How coffee drinkers usually make coffee at home
Types of coffee usually used at home
Coffee and coffee maker cross-usage patterns
5. Buying Dispensed Coffee Out of The Home
Who buys dispensed coffee outside of the home
Where dispensed coffee is bought outside of the home
How often dispensed coffee is bought outside of the home
Coffeehouse and donut shop sales trends
Coffeehouse and donut shop usage trends
6. Workplace Coffee Drinking
Drinking coffee before work and at work
Drinking coffee before work: coffee source
Drinking coffee at work: coffee source
Drinking coffee at work: off-premises coffee sources
7. Workplace Food and Beverage Services
Workplace food and beverage services usage and availability
Availability and use by location type
8. Workplace Coffee Importance, Satisfaction and Attitudes
Coffee attribute importance vs. workplace satisfaction
Are employers coming up short?
Coffee attributes: importance
Workplace coffee attributes: satisfaction
Coffee as productivity tool: demographic analysis
Free workplace coffee; Coffee as workplace perk: demographic analysis