DUBLIN, Jan 5, 2017 /PRNewswire/ --
Research and Markets has announced the addition of the "Private-label Food and Beverages Market in the US 2016-2020" report to their offering.
The private-label food and beverage market in the US to grow at a CAGR of 2.95% during the period 2016-2020.
The report covers the present scenario and the growth prospects of the private-label food and beverage market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of various private-label food and beverage products to individual consumers in the US is considered. The report also includes a discussion of the key vendors operating in this market.
According to the report, vendors are becoming more recognized as brands, promoting their private-label products as alternatives to national brands. Due to the attractiveness of the market and high sales coming from private brands, large retailers are now increasing private-label brand offerings.
The packaging of products is a major factor that is carefully looked upon by brand manufacturers to create differentiation. Various private-label store brands have been focusing on packaging innovations to compete with store brands as packaging innovation key to upgrading brand image. Retailers are developing unique packaging designs, bringing more color and personality to their products. Artistic photographs and vibrant colors are often used to make the product stand out on the shelf.
Further, the report states that one of the major challenges to the private labels is the presence of national brands in the market with wide product ranges. National brands have a wide customer base and high brand awareness; company goodwill plays a significant role while choosing a product.
- Trader Joe's
Other prominent vendors
- Ahold USA
- CVS Pharmacy
- Delhaize Group
- Dollar General
- Family Dollar
- Giant Eagle
- Loblaw Companies
- Rite Aid Pharmacy
- Whole Foods Market
- Winn Dixie
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Country overview
Part 06: Market landscape
Part 07: Market segmentation by distribution channel
Part 08: Market segmentation by product category
Part 09: Market drivers
Part 10: Impact of drivers
Part 11: Market challenges
Part 12: Impact of drivers and challenges
Part 13: Market trends
Part 14: Vendor landscape
For more information about this report visit http://www.researchandmarkets.com/research/35gjc8/privatelabel
Research and Markets
Laura Wood, Senior Manager
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/united-states-private-label-food-and-beverages-market-research-report-2016-2020---research-and-markets-300386359.html
SOURCE Research and Markets