United States Sexual Wellness Market Report 2023: A $10+ Billion Industry by 2028 - Growing Penetration of Digital Marketplaces

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Jul 13, 2023, 10:45 ET

DUBLIN, July 13, 2023 /PRNewswire/ -- The "U.S. Sexual Wellness Market - Industry Outlook & Forecast 2023-2028" report has been added to ResearchAndMarkets.com's offering.

The U.S. sexual wellness market is expected to reach a value of $10.05 billion by 2028 from $6.47 billion in 2022, growing at a CAGR of 7.63%

North America is home to about 357 million people, and about 143 million households. It is a major industry for contraceptives and sexual wellness products due to a properly formulated sex education program and an efficient distribution network. The US represents one of the most sexually active populations using condoms and sexual lubricants.

The U.S. sexual wellness market is highly fragmented, with several top vendors. However, the market witnesses consolidation, albeit at a slow pace. Some prominent players in the U.S. sexual wellness market include LIfeStyles, Church & Dwight, Diamond Products, Reckitt Benckiser Group, Okamoto Industries, Karex Berhad, and Doc Johnson.

Further, vendors are expected to enjoy a competitive advantage in the industry by providing condoms in various colors, flavors, and features. Since attracting customers has become an important part of the condom industry, choosing the right marketing, advertising, and distribution strategies is crucial.

Condom is the most convenient and effective solution for reducing the alarming prevalence of HIV and STIs in the U.S. Per the UNAIDS, most new infected cases of HIV are caused due to unsafe sex, and hence there is an urgent need for producing and distributing more condoms creating favorable growth opportunities for U.S. sexual wellness market.

The most important and immediate need for sexual wellness products exists among women and girls. Female gender account for just around 26.50% share of the U.S. sexual wellness market, and there is a huge opportunity for growth in the market for female products. Vendors who can increase their ability to reach the female population are expected to enjoy a competitive advantage in the industry.

Demographical factors, such as age, population, GDP, disposable income, and others, play a significant role in the condom industry. The United States has significant penetration of condom usage owing to better education and high income.

MARKET TRENDS & OPPORTUNITIES

Innovation in Condom Designs

The technology-driven condoms are some of the new & innovative contraception that people highly prefer in the U.S. sexual wellness market. As many end-users are allergic to latex, they highly prefer to use these latex-free condoms, thereby motivating various companies to manufacture and produce latex-free condoms. The technology-based condoms are usually light & slim that are available in different colors, sizes, & scents as per the consumer needs.

Some of these condoms include ORIGAMI, Hydrogel, and The Galactic Cap. ORIGAMI Condoms are mainly allergen-free and, without an odor or smell, allowing for easy, smooth, & better motion during intercourse. Hydrogels are usually biodegradable & eco-friendly that consists of properties similar to the tissue that can be designed & feel like skin.

INDUSTRY RESTRAINTS

Easy Availability of Substitutes for Condoms

While no contraceptive can be termed foolproof to prevent pregnancy, several have come closer to achieving perfection. Contraceptives, including surgical procedures, pills, barriers, and implants, are designed and upgraded regularly to achieve perfection. Surgical procedures and implants usually have a low failure rate on correct implementation. Although condoms rank lower on the perfection rate, they provide a high protection rate against STDs and STIs.

However, the risk of STD and STI transfer rate is lower or non-existent in people that stick to a single partner. In such scenarios, people prefer to use long-standing contraceptives. In addition, condoms have to be used every time someone has intercourse. Other contraceptives are usually replaced at longer intervals or, in some cases, permanently.

Therefore, such high availability of substitute contraceptives has created a significant challenge to the demand for condoms, adversely impacting the U.S. sexual wellness market.

Overview

Unfpa Strategy for Family Planning
Unfpa Strategic Priorities for Action
Barriers to Family Planning
Family Planning Analysis
Hiv & Aids
Key Insights
Promotional Strategies
Branding Strategies
Pricing Analysis

Market Opportunities & Trends

Innovations in Condom Designs
Growing Penetration of Digital Marketplace
Rising Shift Toward Female Customers

Market Growth Enablers

Government Initiatives for Free Condom Distribution
Evolvement of Gender-Neutral Tone in Market
Sex Education Programs Drive Awareness
Increase in Acceptance of Sexual Wellness Products Among Women

Market Restraints

Easy Availability of Substitutes for Condoms
Limited Popularity, Availability, and Affordability of Female Condoms
Lack of Investor Confidence in Potential Start-Ups

Key Company Profiles

Lifestyles
Church & Dwight
Diamond Products
Reckitt Benckiser Group
Okamoto Industries
Karex Berhad
Doc Johnson

Other Prominent Vendors

BioFilm
B.Cumming
Caution wear
CalExotics
Calvin Klein (PVH CORP)
Cupid Limited
Empowered Products
Good Clean Love
Guy & O'Neill
HBM Group
Hello Cake
ID Lubricants
Innovus Pharma
L Brands (LVMH)
La Maison Lejaby
La Perla
LELO
Live Well Brands
Lovehoney Group
Mayor Laboratories
MD Science Lab
Orient Industry
PHE
pjur group
Sensuous Beauty
Silk Parasol
Skins Sexual Health
Sliquid
StaySafe Condoms (BY ADVACARE PHARMA)
STRATA Various Product Design
Suki (OhMiBod)
Sustain Natural
Thai Nippon Rubber Industry (TNR)
Topco Sales
Trigg Laboratories
Unique Condoms International
Veru Healthcare/The Female Health Company
XR Brands

SEGMENTATION INSIGHTS

Segmentation by Product

Sex Toys
Condoms
Exotic Lingerie
Sexual Lubricants
Others

Segmentation by Sex Toys

Vibrators
Rubber Pennies
Cock Rings
Anal Beads
Rubber Vaginas
Blindfolds/Feathers
Harness & Strap-on-Penises
Bondage Gear

Segmentation by Condoms

Gender
Material
End-users

Segmentation by Gender

Male
Female

Segmentation by Distribution

Retail
Online

Segmentation by Region

The U.S.
South
West
Mid-West
North East

For more information about this report visit https://www.researchandmarkets.com/r/u7r5t8

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