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United States Test Preparation Market to 2021 - Increasing Competition from Free Substitutes

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News provided by

Research and Markets

Aug 25, 2017, 15:00 ET

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DUBLIN, August 25, 2017 /PRNewswire/ --

The "US Test Preparation Market to 2021" report has been added to Research and Markets' offering.

The report US Test Preparation Market to 2021' is a comprehensive study on test preparation for various standardized tests in the US. The report discusses the current and forecasted market size of test preparation space, followed by the key trends, as well as drivers that will impact growth of the sector.

It discusses the five forces analysis of test preparation, as well as the PEST analysis of the US, with respect to the test preparation market. The report follows the NAICS code 611691 (Exam Preparation & Tutoring Industry), and also mentions the key test preparation players in the US.

At the school level, the major tests that constitute approximately three-fourth of the test preparation revenue are the AP Tests, PSAT/NMSQT, and GED.

There is a major difference between the dynamics of test preparation space for school and undergraduate education - and postgraduate and higher education. Since more students, in case of school and undergraduate education, take full-time coaching and private tutoring, the average fee for the same is high, and the average price of books and online study material is low. While, in case of postgraduate and professional education, the average price of books and online study material is high, as more test takers prefer them over full-time coaching and private tutoring.

The sector is witnessing several trends, such as colleges and universities dropping standardized tests, increasing competition from free substitutes, and online test preparation providers from across the globe.

The growth will be driven by several factors such as growth in population and more financial stability in the US, increase in employment, more use of technology, and increased demand from students from other countries.

Key Topics Covered:

1. Market size of US test preparation sector

  • Test Preparation for Standardized Tests at School Level
  • Test Preparation for Standardized Tests at Undergraduate Level
  • Test Preparation for Standardized Tests at Postgraduate and Professional Level

2. Types of Test Preparation for Standardized Tests

  • Type of Test Preparation - By Segment Growth

3. Forecasted Market Size of US Test Preparation Sector

4. Drivers Impacting growth of US Test Preparation

  • Growth in Population
  • Financial Stability Linked to Education
  • Increasing Internet Penetration
  • Demand from Other Countries

5. Trends in the US Test Preparation Space

  • Colleges and Universities dropping Standardized Tests
  • Increasing Competition from Free Substitutes
  • Focus on Online Test Preparation
  • Test Preparation Companies going for Expansion
  • Investments in the US Test Preparation Space

6. Five Forces Analysis of the US Test Preparation Sector

  • Threat of New Entrants
  • Threats of Substitutes
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Intensity of Competitive Rivalry

7. Pest Analysis of US Test Preparation Sector

  • Political
  • Economic
  • Social
  • Technological

8. List of Players

  • Test Makers
    • ACT, Inc.
    • American Council on Education
    • Association of American Medical Colleges
    • College Board
    • Educational Testing Service
    • Graduate Management Admission Council
    • Law School Admission Council
  • Third-party test providers
    • Barron's Educational Series
    • Houghton Mifflin Harcourt
    • Huntington Learning Centers
    • Kaplan, Inc.
    • Knewton, Inc.
    • McGraw-Hill Education
    • Manhattan Review
    • PowerScore, Inc.
    • The Princeton Review
    • Veritas Prep

Companies Mentioned

  • ACT
  • Admissions Hero
  • American Council on Education
  • Anna Maria College
  • Apollo Global Management
  • Association of American Medical Colleges
  • Atlas Venture
  • Barron's Educational Series
  • Boston Latin School
  • College Board
  • CollegeVine
  • Columbia University
  • EMPOWERgre
  • Educational Testing Service
  • FairTest
  • Graduate Management Admission Council
  • Hampshire College
  • Higher Learning Technologies
  • Houghton Mifflin Harcourt
  • Huntington Learning Center
  • Kaplan Test Prep
  • Khan Academy
  • Knewton
  • LTG Exam Platform
  • Law School Admission Council
  • Macmillan Education
  • Magoosh
  • Manhattan Review
  • Match Group
  • McGraw-Hill Education
  • National Center for Fair & Open Testing
  • OpenEd
  • Pacific Metrics
  • Pearson Education
  • Penguin Random House
  • Powerscore
  • PrepFactory
  • Princeton University
  • ST Unitas
  • Shmoop
  • Square Peg Capital
  • TPR Education
  • TestMax
  • The Princeton Review
  • Triumph Learning
  • Tutor.com
  • University of Delaware
  • Varsity Tutors
  • Veritas Prep
  • WeSpeke
  • Worcester State University
  • Yale University
  • gWhiz



For more information about this report visit https://www.researchandmarkets.com/research/fxn3hq/us_test

About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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