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United Vision Plan and American Dental Care Partners Announce Strategic Partnership to Bring Vision Benefits to Dental Consumers

Optimaxeyewear.com

News provided by

Optimax Investments Ltd.

Sep 15, 2026, 06:27 ET

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New collaboration positions vision care as a natural extension of dental care, giving American Dental Care another way to help its members save on vision care with affordable, intuitive vision plans.

ATLANTA, Sept. 15, 2026 /PRNewswire/ -- United Vision Plan (UVP), a provider of customizable vision benefit solutions, and American Dental Care Partners, Inc. (ADC), a Houston-based provider of affordable dental discount programs, today announced a strategic partnership to offer UVP's Vision Plus program to American Dental Care members.

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UVP x ADC Partnership
UVP x ADC Partnership

Starting September 2026, ADC partners will offer UVP's vision solution alongside their existing dental offerings, giving members access to benefits for prescription eyewear and contact lenses. As consumers and benefit organizations increasingly look for more connected, cost-conscious ways to manage everyday healthcare needs, the collaboration gives ADC a practical way to offer greater value through one trusted relationship.

"People do not think about their health in isolated categories. They think about taking care of themselves and their families," said Zach Smith, Owner of American Dental Care Partners. "Adding vision through UVP is a natural extension of the value we already provide to our customers and gives them another meaningful way to save on everyday care."

"UVP offers frames and lenses at a significantly lower cost than major vision plans, at a low monthly rate, while providing members access to more than 10,000 frames, including leading brands, and a comprehensive range of eyewear options from non-prescription and prescription eyewear to digital progressive and Transitions® lenses. This provides a high-value alternative to the $200 to $400 in out-of-pocket costs that members typically face," said Terry Ward of United Vision Plan. "As our innovative vision benefits become clearer to consumers, vision is a highly relevant complement to dental care. We are excited to work with Zach and the ADC team to make that benefit easier to access." 

The partnership between United Vision Plan and American Dental Care Partners reflects a natural evolution of the dental relationship: creating more value for consumers through complementary, everyday health benefits. By bringing dental and vision savings together, the collaboration saves members anywhere from 50 to 70% of eyewear costs, along with a simpler way to access benefits that matter to them and their families.

For dental organizations, vision is a relevant addition to an established consumer relationship and a stronger overall benefits proposition for members, employers, brokers and benefit administrators. American Dental Care Partners can continue to lead with its dental expertise while offering members access to UVP's vision benefits, creating one relationship with more value and more ways to support everyday health needs.

About United Vision Plan

United Vision Plans (UVP) is a leading online vision benefit provider committed to simplifying eye care. As part of the Optimax Group, UVP leverages vertical integration and advanced optical technology to offer comprehensive, subscription-based vision plans. UVP provides members with affordable access to prescription eyewear, including a vast selection of designer frames and premium lenses, delivered directly to their door. By removing the barriers of traditional insurance, UVP ensures that high-quality vision care is accessible and transparent for everyone. For more information, visit www.unitedvisionplan.com.

About American Dental Care Partners, Inc.

American Dental Care Partners, Inc. is a Houston-based provider of affordable dental discount programs serving individuals, families, seniors, as well as small businesses seeking affordable dental savings for their employees.

Founded more than three decades ago, American Dental Care connects members with participating dental providers and offers savings on a range of dental services. The organization currently operates across Texas, Florida, California, New York, and New Jersey and promotes access to both dental and vision providers.

American Dental Care's programs are discount plans and are not dental insurance. Members pay participating providers directly for services and receive applicable discounts under the program.

SOURCE Optimax Investments Ltd.

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