Universal Business Listing to Add 2D Barcodes to Business Profiles, Enhancing Customer Engagement

Barcodes allow businesses to promote and measure customer interactions via mobile

Sep 14, 2011, 00:30 ET from Name Dynamics Inc

CHARLOTTE, N.C., Sept. 14, 2011 /PRNewswire/ -- Universal Business Listing (www.UBL.org) today announced its customers will be able to create and distribute advanced 2D barcodes, also referred to as  QR codes, as part of its business profile syndication service, available directly through  UBL's retail channel.  2D barcodes are digital or printed images that can be scanned by a mobile device which then directs a consumer to a webpage, video, message, call, promotion or any type of online experience the business chooses to display.

By using Neustar's barcode registry service, UBL's customers have the ability to make real-time changes to content, destination or application associated with these 2D codes at any time. Most barcodes today have the URL or content hard-coded directly into the barcode image.  This is a significant risk and limitation for businesses that want to easily change promotional web pages or advertising campaigns or change the agencies and vendors running those campaigns. Barcodes are a digital asset companies need to manage; working with a trusted service provider like Neustar, assures these assets are not only more flexible, but also more secure.

In addition, UBL has reached agreement with Infogroup to include these 2D barcodes in the data feeds it provides to leading search engines, yellow pages directories and other publishers, which helps to broaden the audience for UBL customers' marketing campaigns.

"2-D Barcodes are an important tool in location-based promotion and business identity" said UBL CEO Doyal Bryant. "By incorporating them into our business profile syndication service we're able to give our users an advantage in mobile reach, promotions and analytics about their customers' mobile interactions."

"Neustar is excited UBL is incorporating 2D barcodes into their Business Profiles, bringing the power of this new mobile medium to every enterprise who participates", says Diane Strahan, senior vice president of Mobile and Registry Services at Neustar. "2D barcodes allow consumers to interact with the e-businesses they are interested in by allowing them to take the information with them while they are on the go."

UBL customers will be able to update their barcode any time via the UBL user dashboard, as well as view the informational data associated with each barcode and its use. Over time, additional metrics, analytics and deeper intelligence will be added.  

About Universal Business Listing

Universal Business Listing, based in Charlotte, NC, is a service of Name Dynamics Inc (NDIX.pk). UBL provides the most effective way for SEO providers, advertising agencies and interactive marketers to help their customers distribute their business details across search engines, online Yellow Pages directories, 411 directory assistance, social networks and mobile devices. The company also offers reputation monitoring tools and a variety of premium submission services. For more information, visit http://www.ubl.org.

About Neustar, Inc.

Neustar, Inc. provides market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. Visit Neustar online at http://www.neustar.biz.

This news release may contain forward-looking statements. Forward-looking statements are indicated by words such as "expects," "intends," "anticipates," "believes" and similar expressions. Our ability to achieve the results anticipated in such forward-looking statements is subject to risks and uncertainties, including, without limitation, our ability to successfully centralize and consolidate various support functions, in addition to general economic conditions, operating results, market acceptance of our solutions and other risks detailed from time to time in our reports filed with the Securities and Exchange Commission. These forward-looking statements are made in accordance with "safe harbor" provided by the Private Securities Litigation Reform Act of 1995 and no assurance can be given that the future results that are the subject of such forward-looking statements will be achieved. The Company undertakes no obligation to publicly update or revise the forward-looking statements, whether as a result of new information, future events, or otherwise.

SOURCE Name Dynamics Inc