Universal Lubricants Hires Successful Marketing Veteran Nancy Blanchat

Apr 18, 2011, 10:50 ET from Universal Lubricants

WICHITA, Kan., April 18, 2011 /PRNewswire/ -- Universal Lubricants, America's only true closed loop oil recycling company, today announced that Nancy Blanchat has joined the company as director of marketing. With over twenty years in advertising, marketing and account management, Blanchat will oversee all aspects of the marketing effort for Universal Lubricants new ECO ULTRA® green product line and will report to Peter Fox, vice president of marketing and retail sales.

(Logo:  http://photos.prnewswire.com/prnh/20110314/NY64482LOGO)

"Crude oil is a finite natural resource, and our company is dedicated to making the best possible use of it. ECO ULTRA® has one of the highest percentages of recycled oil content and provides Americans the performance and reliability they expect in a top quality motor oil," said Peter Fox, vice president of marketing and retail sales of Universal Lubricants. "Nancy's tremendous advertising and marketing background will be very important to the company's continued success during this period of rapid sales growth in our ECO ULTRA® line of products."

Prior to joining Universal Lubricants, Blanchat spearheaded the marketing effort for Fidelity Bank, interpreting strategy into marketing campaigns to support all bank initiatives.  Before Fidelity Bank, she served for fourteen years at the Coleman Company as director of marketing communications. In this capacity, Blanchat directed all brand-related communications and organized consumer/brand research initiatives and internet promotions.  In addition, she led a massive company-wide packaging redesign and implementation. Blanchat has also worked at Lida Advertising and Sullivan, Higdon and Sink.

Numerous accolades attest to Blanchat's distinguished career, including the 2005 "Telly Award" that honors outstanding local, regional and cable television commercials and programs; the Coleman Company's 2005 "Inspiration" award for initiating and managing massive packaging redesign project; and the 2004 "Innovation" award presented by American Household Corporation for excellence in new product marketing efforts.

Blanchat holds a Bachelor of Arts degree from Lubbock Christian University and an Associates of Arts Degree from York University.

About Universal Lubricants

Universal Lubricants is one of America's oldest, most trusted used oil collection, re-refining and new oil distribution leaders. The company operates 28 facilities in 14 states and operates one of the world's most technologically advanced re-refineries in Wichita, Kansas. Utilizing a tightly controlled closed-loop process, Universal Lubricants collects used motor oil from across the country, processes it through their advanced refinery, and then blends the re-refined oil into high quality API certified motor oils and lubricants that meet SAE requirements and current OEM specifications. To ensure performance and reliability, the company's finished products go through rigorous lab testing and are real world proven for the most demanding driving environments. Universal Lubricants employs 380 American workers and is a Pegasus Capital Advisors portfolio company. For more information, please visit www.universallubes.com or www.ecoultraoil.com.

SOURCE Universal Lubricants