CHICAGO, July 22, 2015 /PRNewswire/ -- The Digital Professional Institute (DPI), an affiliate of Tribeca Flashpoint College, and the University of Colorado's Executive Programs announced today their partnership to bring a new course, Digital Marketing for Professionals, to the CU campus. Over the next three years, hundreds of students and working professionals will benefit from a project-based learning curriculum driven by industry demand and employer needs.
The U.S. digital skills gap currently adds up to a 21 percent loss of total productivity for digital workers, costing the economy an estimated $1.3 trillion each year. The aim of the partnership between DPI and CU is to bridge the digital skills gap by offering a course built around the development and application of critical digital marketing competencies that students can demonstrate to employers and immediately apply to their businesses. DPI designed this specialized course based on its expertise in working with employers to identify talent needs and insights gleaned from job postings from hundreds of today's top digital companies.
"As the current marketing environment continues to demand digital expertise, we will work with our partner institutions to ensure that their course offerings reflect not only where things are today, but where they're headed," says Avi Levine, executive director of DPI. "We believe we have found the perfect partner in CU Executive Programs to lead the evolution of learning in a professional education environment."
Developed in close collaboration with CU's Executive Education programs, Digital Marketing for Professionals will teach students how digital marketing, including SEO, social media, email marketing, online advertising, mobile marketing and other digital strategies, tactics and tools are applied across a variety of businesses. To give students hands-on experience in the field, the course also requires students to develop and test a comprehensive digital marketing plan for the business of their choice.
"For working professionals, current students and alumni, a working knowledge of the digital ecosystem is essential for their career," says Nicholas Hamilton-Archer, executive director for Executive Programs at the University of Colorado. "DPI provides us not only with a proven curriculum, but also the tools and expertise to make this class work for our students."
This is the first partnership of a new DPI initiative to provide universities, colleges and high schools around the nation with industry-aligned project-based curriculum to teach students the skills they need to succeed in an evolving digital ecosystem. With these new academic offerings, DPI will partner with educational institutions to develop tailored lesson plans, assessments and projects as well as teacher training and professional development.
Digital Marketing for Professionals begins on September 8, 2015 at the University of Colorado Executive Programs, 1250 14th Street, Suite 150 in Denver. Those interested in the course can contact Nicholas Hamilton-Archer, executive director of Executive Programs at (303) 623-1888 or firstname.lastname@example.org.
SOURCE Digital Professional Institute