INDIANAPOLIS, Aug. 29, 2012 /PRNewswire/ -- Leading pricing software developer, Digonex, today announced its Sports & Entertainment Analytical Ticketing System (SEATS), the first fully automated, dynamic pricing system for event ticketing will be utilized by the University of Washington. The Huskies will make use of SEATS to analyze ticket sales and buying patterns to set single game ticket prices during the 2012-'13 men's basketball season. The school also hopes to implement the pricing solution at Husky Stadium in 2013 when the football team returns following renovations.
"Digonex was the first company to do dynamic pricing for collegiate athletics and their ability to tailor to the different sports we offer and to adapt to our unique fan base made them the clear choice for us to start this program," said David Gravenkemper, Assistant Athletic Director for Ticket Sales & Service. "We are excited to work with Digonex to offer Husky fans a great value proposition by using buying patterns and other external factors to guide prices."
The University of Washington has traditionally used a tiered-pricing structure, which does not always take into account the numerous factors that can affect demand for tickets like team performance, league position, opponent, scheduling, and other econometric and behavioral factors. Prices will vary for single game tickets based on those and other influences.
The Huskies are the second NCAA Division 1 School and first Pac-12 school to implement SEATS for its athletic programs. Digonex sees the college athletics market as an area with significant growth potential.
"We are thrilled to partner with a perennial power in such a great conference as the Pac-12," said Jan Eglen, Ph.D., CEO of Digonex. "We've seen how dynamic pricing can increase both ticket sales and profitability across a wide variety of sporting events. The University of Washington chose our company in their ground-breaking efforts to bring fan based pricing to their supporters and we are very pleased to be their pricing partner."
Sales of single game tickets will not affect season ticket holder or mini plan prices.
Digonex focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention and maximize revenue. Digonex has been awarded eight patents for its innovative pricing systems. For more information, visit Digonex.com.
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