MEMPHIS, Tenn., Jan. 26, 2011 /PRNewswire/ -- Univision Radio will participate in the Promesa y Esperanza (Promise and Hope) radiothon on February 3rd and 4th, benefiting St. Jude Children's Research Hospital®, the nation's top children's cancer hospital, for the 14th consecutive year. Univision Radio, the leading Spanish-language radio group in the United States, will transmit more than 30 hours of programming dedicated to raising funds for St. Jude on its stations in cities across the country, including Los Angeles, Miami, Chicago, Dallas, New York and Puerto Rico. Listeners can call 1-800-998-VIDA (8432) or visit www.promesayesperanza.org during the radiothon broadcast to make a donation of $20 per month to become an Angel de Esperanza (Partner in Hope) to St. Jude.
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"It is an honor for Univision Radio to continue with our legacy of supporting St. Jude in its mission," said Peter Walker, president of Univision Local Media. "Our listeners and employees know the importance of helping to save the lives of thousands of children with cancer worldwide. St. Jude is a research center where no child is ever denied treatment because of their inability to pay and we are proud to help support with our stations across the U.S."
"The support of Univision Radio throughout the years has been remarkable. Thanks to the efforts and commitment of Univision's staff and the generosity of its listeners, we anticipate another successful radiothon that will help St. Jude give hope to kids in communities everywhere who are battling childhood cancer and other deadly diseases," said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude.
The Promesa y Esperanza radio event counts with pre and post coverage on the Univision Network and Univision Local Media. Users can get the latest on the upcoming event by visiting their local radio station websites on Univision.com. The online and mobile radio websites will also feature the latest news, videos and photos from the Radiothon, and provide full recaps of the event.
During the two-day event, listeners will have the opportunity to hear the heart-warming stories from some of the Hispanic patients that are being treated at St. Jude. Children like two-year-old Jose Fernando, who was diagnosed with acute lymphoblastic leukemia. Thanks to the financial support of donors nationwide, St. Jude will provide Jose Fernando with the cutting-edge medical care he needs to fight this terrible disease. The survival rate for acute lymphoblastic leukemia, the most common form of childhood cancer, has increased from 4 percent when the hospital opened in 1962 to 94 percent today, due to St. Jude's groundbreaking development of combination therapy.
Since opening in 1962, St. Jude has treated children from all 50 states and around the world. From public donations such as the Promesa y Esperanza radiothon, St. Jude researchers and doctors are able to share medical discoveries around the world, including several Latin American countries, to help increase survival rates for children with cancer and other catastrophic illnesses.
About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. In 2010, St. Jude was ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive, a highly respected international polling and research firm. St. Jude was also named the nation's top children's cancer hospital in the 2010-11 Best Children's Hospitals rankings published by U.S. News & World Report. For more information, go to www.stjude.org.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the premier media company serving the U.S. Hispanic community. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 85% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, which includes Univision.com, the leading Spanish-language Internet destination in the U.S., and Univision Movil, the industry's most comprehensive Spanish-language suite of mobile offerings; and TuTv, U.S. outlet for pay television channels of Mexico-based Grupo Televisa. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
SOURCE St. Jude Children's Research Hospital