Unlock Awesome Prizes with New Decoder Glasses at Chuck E. Cheese's

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Apr 15, 2015, 10:45 ET

IRVING, Texas, April 15, 2015 /PRNewswire/ -- For a limited time, Chuck E. Cheese's is offering kids the chance to be a secret agent in-store. With the purchase of an Eat & Play value deal, kids will receive a printed game piece and a pair of "decoder" glasses that can be used to decipher a secret code, unlocking access to awesome prizes! Each game piece is a winner and features a code for a prize that can be redeemed at the prize counter.

Prizes are immediately redeemable in-store and range from tokens (up to 15) to tickets (from 50 to 5,000 tickets).

"In addition to the game piece that is redeemable for prizes, there are games and puzzles throughout the store that can only be played while using the glasses for a prize of 50 tickets," said Michael Hartman, chief marketing officer of CEC Entertainment, Inc. "Both kids and parents can get involved, and that adds another layer of interactive fun for our guests."

Parents and kids can also follow Chuck E. Cheese's on Twitter, Facebook and Instagram to play along with weekly "mini-games" for a chance to decode mystery words. Parents can submit photos of their kids and their decoder prizes to Facebook, Twitter or Instagram using the hashtag #SecretDecoder and tagging @chuckecheese.

Chuck E. Cheese's features food and entertainment options for all ages, from delicious pizza and a salad bar to games appropriate for toddlers, kids, teens and adults. This April, Chuck E. Cheese's also introduced a brand new line of menu items geared to grown-up tastes, including reimagined pizza options, wraps, sandwiches and more. Chuck E. Cheese's is the ultimate destination for family fun.

For more information about the promotion, visit www.chuckecheese.com/whats-new/decoder. To find your nearest Chuck E. Cheese's location, visit chuckecheese.com.

About CEC Entertainment, Inc.
For more than 35 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid^®. As the award-winning, number-one kid-friendly restaurant for millions of families across the world, the company and its franchisees operate a system of more than 575 Chuck E. Cheese's stores located in 47 states and 10 foreign countries or territories. Chuck E. Cheese's goal is to create positive, lifelong memories for families through fun, food and play inside and outside of its stores. Each Chuck E. Cheese's features musical entertainment, games, rides and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check^®.

As a strong advocate for its local communities and childhood education, Chuck E. Cheese's has donated more than $10 million to schools through its fundraising programs and is a proud sponsor of like-minded organizations such as PBS KIDS. For more information, visit chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and foursquare.

SOURCE CEC Entertainment, Inc.