UNMISTAKABLY ALYSA. UNAPOLOGETICALLY BRATZ®

The Bratz x Alysa Liu Special Edition Fashion Doll and Bratziez x Alysa Liu Seriez Collection take the champion's standout style from the ice rink to the doll shelf. Together, they celebrate the carefree confidence and fearless self-expression that make Alysa such a force, giving fans a whole new reason to cheer.

"Alysa is the kind of person you can't take your eyes off of, and that goes well beyond her skating," said Jasmin Larian Hekmat, President and Creative Director of Bratz. "She's an inspiration. Not only because of everything she's accomplished, but because of the freedom, joy, and individuality she brings to everything she does. She knows who she is, has fun with it, and inspires people to embrace that same confidence in themselves. That spirit is so Bratz. We wanted to get every detail right, from her halo hair to the way the fringe moves on her dress. She deserves to see herself in this collection and we're so proud to celebrate her and honored to give a Bratz girl her very own Bratz moment."

A gold-medal look, Bratzified.

The Bratz x Alysa Liu Special Edition Fashion Doll serves gold from head to skate. Her dress recreates Alysa's winning gold dress designed by Lisa McKinnon, with an asymmetrical neckline, shimmering sequins and layers of golden fringe that bring the drama to every spin. White ice skates and a gold medallion complete the ensemble.

Her blonde and brunette halo hair, beauty marks, and freckles give the doll its unmistakable Alysa finish. Articulation lets fans recreate favorite moments from her routine, while special edition packaging makes her ready for a place of honor on the shelf. Each doll includes a dress, ice skates, gold medallion, hairbrush and doll stand.

The Bratziez are hitting the ice.

The Bratziez x Alysa Liu Seriez Collection puts a sassy-cute spin on five of the champion's most memorable looks, from her warm-up outfit to her gold-winning ensemble. Fans can also discover her "Promise" short-program look, sparkling blue gala dress or a style inspired by her signature halo hair. Each comes tucked inside a blind box, keeping the big reveal part of the fun.

Each Bratziez pairs a sculpted hard face plate with a soft plush body and a lip-shaped clip that attaches to a purse, water bottle or gym bag. Fans can clip on a little fearless attitude and take their favorite Alysa wherever they go.

The Bratz x Alysa Liu Special Edition Fashion Doll and Bratziez x Alysa Liu Seriez Collection is available now on Bratz.com, with more retailers coming later this year!

Follow @Bratz on social media or visit Bratz.com to get the latest on new product launches and announcements.

About MGA Entertainment

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA's portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™,Little Tikes®, Rainbow High™, Bratz®, MGA's Miniverse™, Yummiland™, CarTuned™, Mirror Mi™, Ninjombie™,  DohKins™,  BABY born®, and Zapf Creation®.  To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook. 

Media Contacts:

Phyllis Liu
Pliu@mgae.com

Spencer Davis
Sdavis@mgae.com

SOURCE MGA Entertainment