Unpacking Solo Travel: Klook's global survey uncovers our love-hate relationship with solo travel
Nov 20, 2019, 02:00 ET
- 76% of respondents globally have either traveled solo or are considering it, regardless of age, gender, and nationalities
- While enjoying 'me-time' or rewarding themselves are the top motivations to travel solo, close to 50% of respondents indicate that the 'fear of loneliness' is holding them back
HONG KONG, Nov. 20, 2019 /PRNewswire/ -- From romantic getaways to family reunions, weddings, stag and hen weekends, travel has long been considered a group activity. But travel trends are changing: in recent years, more people have embraced solo travel to satisfy desire for alone time. To investigate this growing phenomenon, Klook, a world-leading travel activities and services booking platform, commissioned a Solo Travel study conducted by YouGov, which found that the vast majority of travelers are interested in hitting the road alone – regardless of age, gender, or nationality.
Klook's Solo Travel study polled close to 21,000 respondents across 16 markets and found that 76% of them have either traveled alone or are considering it. When comparing generational preferences, 80% of Generation Z (18 to 24-year-olds) respondents and 79% of Millennials (25-39) said they have already traveled alone or would be keen to plan a trip. Though one might expect younger travelers to be more adventurous, Klook's data also reveals similar trends amongst the older generations. Roughly 73% of Generation X (40-54) and 71% of Baby Boomers (55+) said they were interested in traveling alone. There is also little difference between genders, with 74% of women and 78% of men saying they have either already experienced or would be interested to pursue solo travel.
And while there has been an uptick in interest globally, the data shows that solo travelers in Asia are leading the charge by a large margin. Between 69% and 93% of travelers from Asia have either traveled solo in the past or say they are open to the idea. In western countries, by comparison, that number hovers between 60 and 69%. When asked about their reasons for flying solo, half of the respondents said they wanted to enjoy uninterrupted 'me time' or reward themselves, which suggests that travelers value their independence more than ever.
Fear of loneliness ranks the top concern for solo travelers
Of course, not everyone is ready to explore alone. Klook's survey also uncovered a love-hate relationship with solo travel: many people said they are interested in hitting the road alone, but simultaneously had reservations about potentially feeling lonely. In fact, half of the survey participants who wanted to solo travel said a 'fear of loneliness' has been the biggest hurdle. This concern was prevalent across all generations, with Gen Z, Millennials, Gen X and Baby Boomers all ranking loneliness at their top concern. Additionally, 48% said safety was their biggest worry; and 30%, planning and booking the itinerary on their own.
"It is exciting to see such a strong desire for solo travel across so many demographics. Interestingly, we have observed a surprising contrast where travelers are seeking more me-time and yet are worried about being lonely, resulting in a love-hate relationship with solo travel," says Eric Gnock Fah, COO & Co-Founder of Klook. "But solo travel does not have to be lonely. At Klook, we're thrilled to empower solo travelers to explore new places independently and relish their time alone with confidence. Through connecting solo travelers with others during unforgettable experiences, from surf camps in Bali to wine-tasting in Melbourne's Yarra Valley, we hope more travelers realize that it is okay to explore alone - in fact, it is easier than ever and incredibly rewarding."
Solo travel made easy with Klook
So how can solo travelers overcome their fears? Klook helps travelers tap into the many joys of solo travel through interactive, memorable and affordable activities that can be enjoyed in a group or alone. By joining a Klook experience, travelers instantly tap into a global community of like-minded travelers from more than 180 countries and counting. Despite hailing from all over the world, Klook users have a lot in common. For instance, solo travelers booking with Klook say they crave new cultural experiences that immerse them in the destination. More than 50% of travelers say they love to visit cultural attractions and try local cuisines, while just over half enjoy wandering the city without an itinerary, and a third hope to meet locals and make new friends.
Offering more than 100,000 activities, services and experiences on its ever-growing travel platform, Klook has something for every type of solo traveler. Outdoorsy types can celebrate the natural beauty of a destination with Klook's scenic hikes, river cruises, sandboarding adventures, and countryside cycling tours. Meanwhile, foodies can get hands-on in a pizza-making workshop, learn the art of a Chinese tea ceremony, or break the ice with fellow travelers over a bottle of pinot noir. And if they really just need some uninterrupted 'me-time', travelers can press reset with a wide selection of relaxing spa, meditation and yoga experiences.
Infographic, images, and appendices can be downloaded here: Link
About the Survey
Klook's first-annual Solo Travel survey was conducted between 10 to 16 October 2019 by using YouGov's online panel across 16 markets with a total of 20,614 interviews completed across the UK, US, Japan, Korea, Mainland China, Taiwan, Hong Kong, Singapore, Malaysia, Indonesia, Vietnam, Philippines, India, Thailand, Australia and New Zealand. Figures are based on an average of 16 individual market data, which are weighted in relation to the online population.
About Klook
Founded in 2014, Klook is a world-leading travel activities and services booking platform. Klook empowers travelers around the world to discover, book and experience the best things to do anywhere, anytime. It provides a seamless way for travelers to explore popular attractions, tours, local transportation, food and beverage, and unique experiences around the world on Klook's website and award-winning app (consecutive Best of Year awarded by Google Play and Apple App Store). Each day, Klook's travelers indulge in their wanderlust and spontaneity through over 100,000 offerings in more than 350 destinations.
With a team of more than 1,800 across over 26 offices worldwide, Klook's services are available in 14 languages, supporting 41 currencies. Get inspired by Klook at www.klook.com, the company blog or @Klook.
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