Unveiled at CES, Zorap Clubs Increase Traffic & Fan Engagement on the Web

Using All Forms of Digital-Rich Media to Extend Customer and Fan Engagement on the Web, Users Can Collaborate, View & Experience Photos, Videos, Music, Files, Chat & More

Jan 07, 2010, 07:00 ET from Zorap

LAS VEGAS, Jan. 7 /PRNewswire/ -- Zorap, a leader in multi-dimensional, real-time collaboration and digital-rich media viewing on the web today unveiled Zorap Clubs at CES, the annual consumer electronics show in Las Vegas.

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Zorap Clubs are a group of custom chat rooms that are dynamically created and accessed by users through third-party websites. Custom clubs are personalized with a brand's look-and-feel and can be used to not only increase traffic and amplify user engagement on the web, but offer audiences a streamlined, one-stop environment to interact with and around a brand's message, services and content offerings.

Whether it's a new product announcement, an event, or a concert, Zorap allows you to put audio and video promotional content on stage in front of your audience in an exciting new way so viewers can participate and engage with you in real-time from anywhere in the world.

Zorap Clubs enable social interaction and full audience participation around targeted content, while also providing users with the opportunity to drag & drop their own personal media files into rooms which ensures a more personal experience for them. Clubs are used to promote multimedia content such as music, videos and live events, as well as marketing messages and commerce offerings. Using Zorap Clubs, you can create your own virtual theater, storefront, art gallery, concert hall, club or conference center, making your product or service the center of attention.

Zorap's private label service offerings will target the music, TV and social media industry sectors to further enhance community building efforts around targeted multimedia content and messages. Further, custom club services may host special "club hours" which tie into a broader digital marketing program.

All club services offer fans the ability to enter pre-existing open rooms or create their own which may be designated public or private allowing for a more personalized or intimate experience. Club rooms may be branded with specific text, color schemes, backdrops and offer their own unique set of sharing bar buttons hosting a variety of specifically targeted multimedia content types.

The launch of Zorap Clubs offers capabilities not yet seen today by existing multi-cast technologies, where audiences are forced to engage with content amongst strangers. Other platforms also lack the additional value-add and revenue generating services every organization needs during any community building program seeking critical mass.

Integration with Social Media:

Integration with Facebook Connect ensures timely and unique engagement experiences for Fans and Fan pages. Fans can invite friends from their social networks, make new friends, and remain active members of your community after their experience.

The service is also easily integrated through embeddable HTML Zorap Club Control and Media APIs. Media libraries can include content from virtually any delivery source - including YouTube and other popular sites.

The Zorap team will be demoing the latest capabilities and features at the ShowStoppers Media Event at CES on Thursday, January 7, 2010 in the Lafite Ballroom at the Wynn Hotel in Las Vegas from 6 pm to 10 pm.

About Zorap

Started in 2007, Zorap's mission is to enable the real-time web, creating a digital-rich, interactive experience for users. Zorap combines multipoint video conferencing, real-time collaboration using all forms of media and live media sharing with interactive games and other activities. Using Zorap, friends and colleagues can grab, share and then watch videos together, listen to music, share photos, discuss shared files and more. Zorap is also available as a private-label turn-key customizable solution that can be used for promotion, value-add and incremental revenue generation. Today, Zorap's technology enables thousands of public and private venues on the Internet worldwide. For more information, visit: http://www.zorap.com. Follow us on Twitter @zorap.

    Media Contact:
    Renee Blodgett
    renee at magicsaucemedia dot com
    Skype: reneeblodgett27