VENTURA, Calif., July 20, 2016 /PRNewswire/ -- Unwash®, the leading, professional co-wash hair care brand, announces the launch of its partnership with Ulta Beauty, the largest beauty retailer in the United States. Unwash is now available to consumers nationwide in stores and online at Ulta.com.
As Unwash continues to garner attention and gain a strong foothold in both professional salon and select national retail points of distribution, the brand aims to support its business partners with education and new innovations to ensure products and service exceed expectation. With the launch at Ulta Beauty, Unwash is able to expand on their loyal following and provide easy access to the comprehensive co-washing collection, meeting the growing demand for this mainstream trending hair care category.
"It has already been an exciting year for Unwash and we are very proud to share the news of our new retail partnership with Ulta Beauty," says Catherine O'Daniel, Director of Store Sales and Strategic Planning. "Unwash products have quickly become a favorite among women and men seeking healthier hair with an alternative to the traditional daily wash and repeat."
Ulta Beauty carries the complete Unwash line, which includes the Bio-Cleansing Conditioner, Anti-Residue Cleanse, Hydrating Masque, and Dry Cleanser – the brand's latest addition. Ulta Beauty will also offer The New Clean Try Me Kits – a bundle of 2.5 oz. bottles of the brand's Bio-Cleansing Conditioner, Anti-Residue Cleanse and Hydrating Masque.
Set out to disrupt conventional wisdom and the harsh cycle of shampoo, condition, repeat – Unwash® offers a new clean for a better balanced, more beautiful head of hair. Free of harsh detergents that strip natural oils & moisture and wreak havoc on hair color, Unwash's signature Bio-Cleansing Conditioner gently removes dirt and surface build up while locking in moisture, protecting color and upholding hair's natural integrity. An Anti-Residue Cleanse, Hydrating Masque and Dry Cleanser round out the professional collection to meet client-specific needs. Unwash® …unconventional, uncomplicated, unbelievable.