Unwind™ to Hit Michigan Harder Than Spartans Linebacker

MEMPHIS, Tenn. and LANSING, Mich., Aug. 18 /PRNewswire-FirstCall/ -- Frontier Beverage Co. (OTC Bulletin Board: FBEC) announced today that the company has entered a distribution agreement with Canada Dry Bottling Co. of Lansing, Michigan, to bring the company's new low-calorie ultimate relaxation aid, Unwind™, to nine counties throughout the state.

Now offered in three lightly-carbonated flavors -- Goji Grape, Pom Berry, and Citrus Orange -- in sleek 12 oz. cans containing a mere 40 calories and only 10 grams of sugar, Unwind™ can soon be found in select stores throughout Clinton, Ingham, Jackson, Eaton, Calhoun, Hillsdale, Lenawee, Livingston and Washtenaw counties.

"Our agreement with Canada Dry Bottling Co. of Lansing marks the first of many upcoming distribution deals for Unwind across the country," said Terry Harris, Chief Executive Officer, Frontier Beverage Co. "In partnering with a reputable and prestigious company like Canada Dry Bottling Co. of Lansing, we will be able to provide Michigan residents with an effective and great-tasting way to relax during these stressful times."

"We are very excited to partner with Frontier Beverage and launch Unwind in the state of Michigan," said Randy Shanker, owner of Canada Dry Bottling Co. of Lansing.  "We look forward to bringing the relaxation category to the mainstream consumer. With the product's new 12 oz. cans, three amazing flavors and unique packaging, Unwind seems to be poised to become the leader in the relaxation category."    

"Canada Dry Bottling Co. of Lansing also serves a large population of students, both at Lansing Community College and Michigan State University in East Lansing, Michigan," added Harris. "As students return to school this month and get back to their hectic schedules -- and get tweaked out on too much coffee and energy drinks -- we'll be here to help them 'Unwind' at the end of their stressful days. Through our Facebook Fan Page, we will also offer some fun contests and events for students to participate in during the semester."

For those who are "Tired of Being Wired," Unwind™ offers a way to settle down at the end of a hard day with a relaxation blend to suit every lifestyle. Melatonin, valerian root, rose hips and passion flower – which can all be found in local nutrition or vitamin stores and have been used by herbalists for years to cope with anxiety and insomnia – provide Unwind with its calming properties. To enhance the functional benefits, Unwind™ also features Goji and Acai berry extracts to provide an antioxidant boost.

For more information, please visit www.unwindbeverage.com or call 1-877-233-RELX (7359) and be sure to follow Unwind on Twitter at @unwindbeverage and join our Facebook fan page at www.facebook.com/unwindbeverage for new product information, company updates and contests.

About Canada Dry Bottling Co. of Lansing

Founded in 1933, Canada Dry Bottling Co. of Lansing is a fourth-generation, family-owned business located in the mid-Michigan region that provides beverages to a multitude of high-profile stores, including Meijer, Kroger, Wal-Mart, Quality Dairy, 7-11, PS Food Mart, Polly's Country Market and L&L Food Centers.  Several of the many products distributed by Canada Dry Bottling Co. of Lansing include: Absopure®, Arizona®, drank®, Hawaiian Punch®, Nantucket Nectars®, Faygo®, Jones Soda®, Rip-It Energy®, Nesquick® and Xyience®. To reach Canada Dry Bottling Co. of Lansing call 517-322-2133 or visit them on the web at www.cdry.net.

About Frontier Beverage Co.

Founded in late 2009, Frontier Beverage is headquartered in Memphis, Tennessee and is a publicly-traded company under the sign FBEC. For more information or up-to-date information on Frontier Beverage and its flagship product, Unwind, please visit: http://finance.yahoo.com/q?s=fbec.ob or contact [email protected].

Frontier Beverage Co. is the distributor of Unwind, the ultimate relaxation aid for consumers worldwide. Unwind offers a healthy alternative to the calming drink experience due to its low-calorie, low-sugar and high-antioxidant formula.

Contact: Maria-Christina Zajac, 201-465-8026, [email protected]

SOURCE Frontier Beverage Co.