Unwind™ to Make the Biggest Splash in Boston Since the Tea Party

Polar Beverages Brings Three Low-Calorie Flavors of Ultimate Relaxation to New England

Oct 18, 2010, 10:51 ET from Frontier Beverage Co.

MEMPHIS, Tenn. and BOSTON, Oct. 18 /PRNewswire/ -- As the days get colder and shorter, New Englanders are bracing themselves for another long, harsh winter. This year, thanks to a recent distribution agreement with Boston-based Polar Beverages, Frontier Beverage will offer some much-needed solace in the company's new, low-calorie ultimate relaxation aid, Unwind™ throughout the region including major cities such as Boston, Hartford, and Albany.

"We are happy to introduce Unwind to our market as relaxation beverages, specifically Unwind, have been named a top new product for 2010 by Beverage Industry Magazine," said Gerry Martin, Vice President of Marketing and Immediate Consumption Sales at Polar Beverages. "We have seen the impact of these products in the marketplace and know that consumers are clamoring for something to bring them back down after their hectic days. With three refreshing flavors in a sleek and appealing 12 oz. can, we anticipate that New England consumers will be drawn to Unwind as their relaxation aid of choice."

"We created Unwind to offer a great-tasting, lower-calorie and alcohol-free way for consumers to relax," said Terry Harris, Chief Executive Officer, Frontier Beverage Co. "With the help of well-established and respected beverage distributors like Polar Beverages we will be able to bring 'ultimate relaxation' to more consumers across the country."

"Our New England launch comes at the perfect time to aid exhausted north-easterners as they are now well-passed lazy days of summer and long weekends and are fully entrenched in the new school year, fall sports and cooler temperatures, not to mention the stress and sleep loss that comes along with the busy, upcoming holiday season," said Harris.

Polar Beverages, in existence since 1882, serves more than 25,000 convenience and grocery stores in New England. Unwind will join other well-known products in the expansive Polar Beverages repertoire such as 7UP®, Sunkist®, A&W Root Beer®, Nantucket Nectars®, Snapple Iced Tea®, and Arizona Iced Tea®.

For those who are "Tired of Being Wired," Unwind™ offers a way to settle down at the end of a hard day with a relaxation blend to suit every lifestyle. Available in Goji Grap, Pom Berry and Citrus Orange flavors, Unwind gains its relaxation properties from melatonin, valerian root, rose hips and passion flower -- which can all be found in local nutrition or vitamin stores and have been used by herbalists for years to cope with anxiety and insomnia. To enhance the functional benefits, Unwind™ also features Goji and Acai berry extracts to provide an antioxidant boost.

For more information, please visit www.unwindbeverage.com or call 1-877-233-RELX (7359) and be sure to follow Unwind on Twitter at @unwindbeverage and join our Facebook fan page at www.facebook.com/unwindbeverage for new product information, company updates and contests.

About Frontier Beverage Co.

Founded in late 2009, Frontier Beverage is headquartered in Memphis, Tennessee and is a publicly-traded company under the sign FBEC. For more information or up-to-date information on Frontier Beverage and its flagship product, Unwind, please visit: http://finance.yahoo.com/q?s=fbec.ob or contact ir@frontierbeverage.com.

Frontier Beverage Co. is the distributor of Unwind, the ultimate relaxation aid for consumers worldwide. Unwind offers a healthy alternative to the calming drink experience due to its low-calorie, low-sugar and high-antioxidant formula.

SOURCE Frontier Beverage Co.