UP™ by Jawbone® Selects DailyFeats and Partners to Offer Rewards for Health and Fitness Challenges

Revolutionary Fitness Device will Unlock Real-Life Rewards and Feats at DailyFeats for Exercise, Sleep, and Healthy Eating, Encouraging UP Users to Build Positive Habits and Transform their Lives

Nov 03, 2011, 13:03 ET from DailyFeats

NEW YORK, Nov. 3, 2011 /PRNewswire/ -- DailyFeats, a website and app that helps people do good things every day for health and happiness, announced today its partnership with Jawbone, an innovator of products and services for the mobile lifestyle. DailyFeats and Jawbone have teamed up to power challenges and provide rewards for UP™ by Jawbone® users. By combining UP's real-time verified fitness tracking with DailyFeats' unique system of rewarding positive actions, DailyFeats provides UP users with enticing incentives that motivate them to reach their goals.

UP™ by Jawbone® is a revolutionary system that consists of a small wristband and an engaging iPhone® application that work together to track your daily activity, sleep patterns, and eating habits helping you live a healthier life. UP also integrates a social experience and open content platform to motivate you with personal and team challenges tailored to help you achieve your goals. 

"Jawbone has partnered with DailyFeats because we share the belief that change happens in small steps," says Travis Bogard, Vice President of product management and strategy at Jawbone. "As our first integrated partner, DailyFeats challenges offer a unique experience for UP users, allowing them to earn points and rewards, giving them extra incentive as they achieve their goals."

UP users now have access to challenges built by DailyFeats. By taking a DailyFeats challenge, UP users are incentivized to push their limits, achieving new milestones in exercise and health -- and when they complete those challenges, they accomplish feats (positive actions) and earn DailyFeats Points, redeemable for real-life rewards, all from within the UP app.

"The UP device isn't just a very cool technology, it also has colossal potential as a tool for better health and well-being," says Morley Ivers, President and COO of DailyFeats. "Our integration with UP is a major next step toward DailyFeats' purpose of making positive action part of everyday life, empowering us to share that vision with people at every step they take."

As part of this partnership, Jawbone, the maker of UP, will also join DailyFeats' coalition of brands committed to positive change by rewarding DailyFeats' members with the chance to redeem their points for credits that can be used towards Jawbone products like the JAMBOX, UP, ICON HD and more. Jawbone's sponsored feats include waking up early, trying new food, getting a cardio workout, and tracking your steps. See all of Jawbone's feats at jawbone.dailyfeats.com.

Available free at dailyfeats.com, DailyFeats is a site and app that guides people in doing small but significant actions, or "feats," that add up to big change. Along the way, they earn points, share with friends, and treat themselves and others to real-life rewards, motivating them to go do good -- every day.

How does it work? Whenever you've done a meaningful, positive action -- like eating healthy, having a cardio workout, or anything you can track with your UP -- use DailyFeats to check in that feat. You'll earn points to redeem for discounts at neighborhood businesses, savings from national brands, or partner donations to 501(c)3 nonprofits, and you'll discover new feats to try. Plus, as verified actions, feats checked in via DailyFeats-UP challenges are worth double the points at DailyFeats!

About DailyFeats

DailyFeats helps you do good things. Available free at dailyfeats.com for web, iPhone and Android, DailyFeats guides you in doing small but significant actions, or "feats," that add up to big change. Along the way, you'll earn points, share with friends, and treat yourself or others to real-life rewards, motivating you to go do good. Our purpose is to make positive action part of daily life, by helping people celebrate their "feats" and reach their potential, every day.

About Jawbone

For more than a decade, Jawbone has developed products and services for the mobile lifestyle unparalleled in their innovation, ease-of-use and sophistication of design. The company is the creator of several wireless products including the award-winning and best-selling premium Jawbone ERA and ICON Bluetooth® headsets; the inventor of NoiseAssassin® technology, the world's first and only military-grade noise-eliminating technology; and JAMBOX, the first intelligent wireless speaker and speakerphone. A 2010 IDSA Design of the Decade winner, Jawbone is committed to delivering innovative products that improve the mobile lifestyle through ever-changing software and wearability. Jawbone is privately-held and headquartered in San Francisco.

Contact:
Markus Kolic
Director, Content & Accounts
markus@dailyfeats.com
(774) 955-0004

SOURCE DailyFeats



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