Update: Bizo Reaches 100 Million Business Professional Milestone

Business audience marketing leader now enabling over 400 customers to reach their business audiences with precision, and at scale

Oct 25, 2011, 09:00 ET from Bizo

SAN FRANCISCO, Oct. 25, 2011 /PRNewswire/ -- Bizo today announced several key achievements that underscore its reputation as the business audience expert -- and make it the largest, most effective channel for reaching business audiences with precision and scale, wherever they travel online. Now reaching more than 100 million business professionals on a monthly basis, Bizo is the largest business audience marketing platform globally, and allows unprecedented reach and engagement with business audiences.

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In 2011 year-to-date, Bizo has attained significant milestones that include:

  • Achieving 100 percent revenue run rate growth year-over-year (YOY), growing its revenue run rate to over $15 million.
  • Growing employee count 67 percent to 50 people, utilizing in-shoring to nimbly hire the best talent from around the country.
  • Adding more than 800 new business publisher partners including Forbes, Crains B2B, PC World, TechMediaNetwork, Dice.com, Cygnus Media and Thomson Reuters to its business audience network of over 1,800 partners.
  • Reestablishing its position as the only online business audience data provider to earn third-party certification by completing BPA Worldwide recertification of its platform, processes and data, as well as Bizo's stated privacy policy.
  • Supporting over 4.1 billion monthly API requests (approx. 4000 requests per second at peak), which underscores not only the scalability of Bizo's platform, but also the very large ecosystem of customers and partners using Bizo data to power their online marketing and audience monetization efforts.  

"This year has been an exciting one, as we've continued to aggressively build out our product suite and partner ecosystem to enable our customers to add precision, intelligence and scale to their marketing programs," said Russell Glass, CEO of Bizo. "As marketing and advertising budgets move online at an accelerated pace to follow media consumption, our platform has become a central part of how our customers and their agency partners reach and influence their target business audiences online."

Growing Customer Base

From technology to financial services to luxury products, Bizo customers represent a wide-range of industries, yet all partner with Bizo to reach the high value business audiences that Bizo can uniquely deliver. Year-to-date, the company has added over 150 new customers to its strong base of more than 400 companies that are already using Bizo to enable both branding and direct response campaigns.  New customers include AT&T, Oracle, Google, Symantec, Chevron, HSBC, WebEx, Qwest, Avis, Panasonic and Robert Half.

"With Bizo, we're able to get our brand and message in front of highly targeted prospects early and often," said Brant Krisewicz, senior marketing manager at CenturyLink Small Business. "The end result has been an increase in online performance and overall ROI."

Bizo teams closely with in-house marketers, as well as the advertising agencies that support them.  

"As a digital ad agency, brands look to us to cost-effectively reach the niche audiences they care about, at scale -- which by definition is no easy task," said Roger Wood, vice president of Digital Media for iCrossing, a unit of Hearst Corporation. "Bizo's platform and business audience focus gives our clients a direct online channel for influencing and engaging their buying audiences across the funnel."

Expanded Product Offering

Over the past several months, Bizo has significantly extended its product footprint.  The roll-out of the Bizo Audience Marketing Platform earlier this year put deep audience analytics, audience management, campaign performance insights and campaign optimization tools at the fingertips of Bizo's customers. With more than 65 percent of marketers deeming social media as the go-to channel to focus resources on over the next year (http://a.sw.io/neEV0FM), Bizo also launched Bizo Switchboard, which brings Bizo's unique data-driven, targeted approach to the realm of social marketing.  These products and others to come continue to demonstrate Bizo's intense focus on delivering an end-to-end platform for marketers trying to reach, engage and influence online business audiences.

About Bizo

Bizo is how marketers reach and engage business professionals, wherever they travel online.  Bizo can precisely target more than 100 million professionals around the world, including more than 80 percent of the U.S. business population. This unprecedented reach and targeting gives marketers cost-effective access and insight into business professionals -- the most valuable online audience segment.  Simply put, Bizo knows business audiences. More than 400 leading brands including AMEX, Monster, Salesforce.com, Microsoft, and FedEx count on the precise display ad targeting, social media measurement, and deep audience analytics that the Bizo Audience Marketing Platform provides to successfully execute their branding and direct response initiatives.

For more information on Bizo, or for a free look at the Bizographic make-up of your website audience, visit www.bizo.com.