BOISE, Idaho, Dec. 6, 2017 /PRNewswire/ -- On the heels of their bestselling Perception HD 10x42mm Hunting Binoculars, Upland Optics has launched a new rangefinder for hunters. The Perception 1000 Laser Rangefinder has a maximum effective range of 1000 yards, and is accurate to within 1 yard. It is also water- and weather-resistant, making it tough enough to endure even the harshest hunting environments. Built with the hunter in mind and designed to be lightweight and highly focused, the Perception 1000 features 6x zoom and a 17 mm objective lens.
Upland Optics CEO James Petzke says, "Rangefinders are a critical piece of gear for any hunter to use to help ensure they make ethical, clean kills. Our new Perception 1000 was designed specifically with that in mind." The rangefinder is sold online only, continuing Upland's business model of forgoing traditional retailers and selling direct to customers.
That business model hasn't gone unnoticed. Upland Optics' commitment to offering high quality optics at affordable prices earns them consistently high marks from customers. Petzke notes, "Because we avoid retailers and sell direct to customers, we can keep our costs down and transfer those savings to customers." This means that the quality of Upland Optics products are on par with high-end manufacturers but are priced significantly lower.
About Upland Optics
Founded in Boise, Idaho, in 2015, Upland Optics is made by hunters, for hunters. With the hunt in mind, Upland Optics is dedicated to providing the best in optics with designs that can withstand a variety of hunting conditions. Upland Optics was born from a love of the outdoors and a tradition of hunting. Our goal is to provide the most dependable and functional optics for hunters.
To learn more about this product, visit uplandoptics.com
SOURCE Upland Optics