UPPAbaby Finalizes 4moms Brand Integration, Uniting Two Industry Leaders Under One Umbrella

ROCKLAND, Mass., May 21, 2025 /PRNewswire/ -- UPPAbaby, a global leader in premium baby gear, is proud to announce the official integration of 4moms into the UPPAbaby brand. Following the 2024 acquisition, all 4moms products — including the beloved MamaRoo^® Smart Swing — will now live under the UPPAbaby name, marking a new era of unified innovation for growing families.

This strategic alignment strengthens UPPAbaby's presence in the in-home category while expanding its mission to deliver intuitive, design-forward products that meet the evolving needs of modern parenthood. Parents can now turn to one trusted name for smarter gear across every stage, from strollers to sleep solutions.

"Parents today expect more from their gear — they want solutions that are smart, beautiful, and built to last," said Bob Monahan, CEO and Co-Founder of UPPAbaby. "By integrating 4moms into UPPAbaby, we're meeting that need head-on with a full portfolio that simplifies daily life, while simultaneously elevating it."

The announcement was made at the recent ABC Kids Expo in Las Vegas, NV, where UPPAbaby unveiled upcoming product developments and offered a first look at its expanded brand direction — one that blends 4moms' innovative technology with UPPAbaby's elevated designs and services. Highlights of the unveiling included the Cruz^® V3 stroller, the Mesa^® V3 and Aria™ V2 infant car seats, and the continued expansion into the in-home category with the new Mamaroo^® and Soma™ — all part of UPPAbaby's vision to deliver a full line of premium products that support parents from day one.

Over the next few months, 4moms operations—including customer support, product education, and warranty services—will begin transitioning into the UPPAbaby ecosystem. For now, you can continue shopping on 4moms.com while we gradually integrate both brands. 4moms favorites like the MamaRoo^® will soon be available at UPPAbaby Hub Service Center and Showrooms, and supported by our same trusted team. Together, we're creating one seamless experience to make parenthood easier, more intuitive, and fun. That's Parenthood, Understood.

"I already used UPPAbaby for walks and 4moms at home — now it's just easier knowing the same company has my back no matter what stage we're in."
 — Alyssa C., parent of two

For more information, visit www.uppababy.com and follow UPPAbaby on LinkedIn (UPPAbaby), Instagram (@uppababy), Facebook (@UPPAbaby), and TikTok (@uppababy).

About UPPAbaby

UPPAbaby^® is a global company with small-town roots committed to improving the lives of parents by building the smartest juvenile gear available. Founded in 2006, UPPAbaby combines decades of product experience with modern design to create stylish, functional, and intuitive gear that parents rely on — from the first ride home to years beyond.

SOURCE UPPAbaby