UPPAbaby Launches First Video Marketing Campaign
YouTube, Brand and Customer Service Take Center Stage
HINGHAM, Mass., Jan. 28, 2016 /PRNewswire/ -- From the moment a parent finds out they are expecting, it is a whirlwind of emotions and choices. UPPAbaby, known for providing customer service that is as exceptional as the company's products, provides the first sneak peek inside the brand with a compelling new video marketing campaign. The new collection of videos showcases unique brand differences and experiences that will help parents navigate through all of the questions, decisions, products, and services UPPAbaby has to offer.
To view the video collection visit: https://www.youtube.com/user/UPPAbabyCo
Tune It UPPA
Tune-Up, Gear-Up! UPPAbaby is the first juvenile brand to provide a unique Tune-Up experience for customers who have UPPAbaby gear. Following a banner 2015 with more than 50 events nationwide, for 2016, UPPAbaby is expanding the Tune-Up events by adding a Car Seat 101.
To share the new UPPAbaby video collection click here: http://ctt.ec/L945Z
"A stroller is an important purchase for a family and to show our appreciation for choosing UPPAbaby we created our Tune-Up program," said Sam Osborne, UPPAbaby Tune-Up Expert. "We know family life is busy and our Tune-Up events provide a maintenance service for strollers, a touch point with customers, and an opportunity to pass along tips and tricks to keep your stroller running like new year after year."
To capture the Tune-Up experience, UPPAbaby partnered with Collab, a premiere digital content studio and development partner for social media creators, to produce a video featuring the perspectives of real moms and celebrity mom stars, Jenni Pulos and Beverley Mitchell. The campaign includes a social media integration with established YouTube family influencers to generate awareness and engagement across digital platforms.
"Rich and Sam are UPPAbaby genies, I like to call them," said Jenni Pulos, Actor/Reality TV. "The experience doesn't just end with your purchase. UPPAbaby holds up to their price point and provides that extra customer service touch."
"The Tune-Up was a wonderful experience. UPPAbaby has it all figured out, and Collab is thrilled to be a part of it. I'd love to see more companies offering this level of service to their clients, I've never seen so many happy faces," said Eamon Brennan, Collab Creative Director - Branded Content.
Behind the Brand
UPPAbaby's first corporate brand video provides an inside look into the product development philosophy and elite customer service support that sets the brand apart in the juvenile space. It showcases the brand's overall goal of making the lives of parents easier through designing intuitive and functional products that are built to last. Co-founder, Bob Monahan and VP of Creative & Design, Trung Phung give perspective inside the process and company ethos, and also provide a dad's point of view.
Instructional and Lifestyle
It's no secret that millennial parents research products heavily before making purchase decisions. Offering instructional videos to aid in the research stage is crucial to this generation of shoppers, therefore UPPAbaby developed a series of how-to and lifestyle videos to demonstrate the functions and features of its top gear.
About UPPAbaby
The UPPAbaby mission is to make the smartest strollers, car seats and juvenile gear available: intuitively designed, stylish and sleek, with the features and functions new parents want—plus innovations they never knew were possible. UPPAbaby is committed to providing customer service that is as exceptional as the company's products. Founded in 2006, UPPAbaby is based in Massachusetts, U.S. with products available worldwide. For more information please visit www.UPPAbaby.com
About Collab
Collab is a digital content and creator development studio that discovers rising video creators using proprietary software, develops talent and helps build their audiences across multiple platforms, and collaborates with select creators to produce premium shows for TV and OTT platforms. In 2013, Collab pioneered a system that allowed Viners to monetize their Vines for the first time. Their mission is to boost the digital entertainer economy and make the lives of independent creators easier. Collab's network includes over 250 of the top Vine creators bringing over 230 million Vine followers and seven billion loops per month. Collab is co-founded by digital video veterans The McFadden Bros., James, Tyler, and Will. Also on-board the executive team is former Fullscreen executive and Collab COO, Soung Kang. Collab has over 45 employees. For more information, visit www.collabcreators.com.
Video - https://youtu.be/bOIGhsM-Bc4
Photo - http://photos.prnewswire.com/prnh/20131204/NE27697LOGO
SOURCE UPPAbaby
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