Upscale Chicago North Shore Property Will be Auctioned May 19, 2012

GLENCOE, Ill., May 3, 2012 /PRNewswire/ -- Despite the still-struggling economy and housing market, sales of higher-end homes have remained relatively strong and at least one homeowner  in the upscale Chicago suburb of Glencoe, Illinois has chosen to auction her house to in order to obtain even better results in an even quicker amount of time.

111 Hogarth Lane will be auctioned at 1:00 p.m. CST on Saturday, May 19, 2012 and homeowner Sue Gaines is using the auction method of marketing because of the control it provides her, as well as the accelerated results.

"I have had a lot of poor advice about the way to sell my home, and thus have wasted a lot of time and money," she says. "My home is not brand new. However, it is ideally located on a magnificent piece of property east of Sheridan Road and just west of Lake Michigan."

Although an extremely attractive house, Ms. Gaines knows that it can definitely benefit from updating and she was having difficulty communicating the home's potential once she turned the listing over to a traditional real estate agent. Her beautiful five-bedroom, five-bath house features approximately 3,375 square feet with a view of Lake Michigan from the top floor.

Ms. Gaines knows, however, that her house sits on a builder's dream lot / location and she wanted the most pro-active marketing possible.

"With an auction, you are working directly with one or two persons who control this process. I can explain to them to target builders and to explain to families the wonders of my home, and it gets done," she explains.

Brian Kuzdas, owner of RealEstateAuctions.com and the listing broker for the Gaines family home, says "An auction puts a homeowner like Sue Gaines in the strongest position. We have a lot of tools to market the property in addition to just a listing in the MLS. Her home has its very own page on our website, we've

captured the essence and story of her beautiful property on our blog, we've marketed to builders and we're doing direct mail. In addition, we run several highly organized open houses, we use plenty of signage in the community and we market traditionally in newspapers and with press releases, as well. All of this is designed to generate lots of interest in a relatively short amount of time so people will bid competitively for the chance to purchase her home."

Open houses for 111 Hogarth Lane, Glencoe will be held from Noon – 4 p.m. May 6, 13 and 16. For more information please call Brian Kuzdas at 708-774-7470.

SOURCE RealEstateAuctions.com