Upsher-Smith To Debut I Hate Seizures™ Campaign At Ninth Annual National Walk For Epilepsy®

MAPLE GROVE, Minn., April 10, 2015 /PRNewswire/ -- I Hate Seizures is the message behind a new disease education campaign launched today by Upsher-Smith Laboratories, Inc. The campaign, to be debuted at the National Walk for Epilepsy in Washington, DC on April 11, 2015, aims to encourage people with seizure disorders to take a more active role in managing their overall health and well-being.

The campaign's website, iHateSeizures.com, provides individuals impacted by seizures with information they need to educate themselves, their friends, families, and coworkers about epilepsy and its impact. It also features suggestions for healthy and active living, personal stories from the frontlines of epilepsy, and opportunities to share health-related goals and achievements with the entire community.

"This unique campaign speaks to people affected by seizure disorders in ways that strongly relate to their lives," said Rusty Field, Chief Commercial Officer, Upsher-Smith.  "Our hope is that people with epilepsy will put their feelings into action by engaging in this new online community and use it as a tool to help improve their lives. We are proud to offer this new resource to individuals and families who are living with seizure disorders, and to all those who are committed to living their lives to the fullest."

The new I Hate Seizures website includes helpful information, tips and opportunities for participation, including:

• Living Proof: This section will offer stories and insight from individuals who are achieving life goals by taking an active role in managing their overall well-being. Living Proof will also provide personal accounts from family members and friends who are helping loved ones impacted by seizure disorders to live fuller, healthier lives.
• Positively You: Positively You offers individuals with seizure disorders tips for staying active, eating well, and relieving stress.
• Little Acts of Defiance: On the website's Wall of Empowerment, individuals can see how their peers are embracing healthy habits, or they can inspire others by posting their own pictures and messages.
• Did You Know: People with seizure disorders need tools to educate themselves, their friends, families and coworkers about epilepsy and its impact. The Did You Know section offers seizure facts that can be shared via social media, as well as tips to help individuals with epilepsy communicate optimally with their healthcare team.

Individuals impacted by seizures can discover everything I Hate Seizures has to offer by registering at www.iHateSeizures.com. Registration provides total access to the online community including interactive tips and tools, exclusive content, and the latest news on health, wellness and epilepsy.

Families within the epilepsy community who have previewed iHateSeizures.com are already finding it to be a powerful resource. As one parent of a teenager states, "iHateSeizures.com is unlike any other advocacy site that our family has turned to over the years.  The site is genuine, and the content is driven by people who are facing similar challenges.  That alone means a lot.  We can read all the pamphlets in the world about epilepsy, but it's the real, everyday stories that make us feel like we aren't alone."  She added, "The site will be a great resource for both families who have been battling epilepsy for years and for the newly diagnosed.  It's also a great tool for educating those who may not be as familiar with seizure disorders."  

About Epilepsy
Epilepsy is a medical condition that is characterized by recurrent seizures. More than two million people in the U.S. are estimated to be affected by epilepsy, with about 150,000 new cases of epilepsy diagnosed each year.¹ Epilepsy can be associated with profound physical, psychological and social consequences that negatively impact people's lives.

About Upsher-Smith
Upsher-Smith Laboratories, Inc., founded in 1919, is a growing, fully integrated pharmaceutical company dedicated to its mission of delivering high-value, high-quality therapies and solutions which measurably improve individuals' lives.  As a family-owned pharmaceutical company, we are able to adapt and thrive in a dynamic healthcare environment. Our world is constantly evolving, and we are continually adapting to the ever-changing needs of patients, physicians, pharmacists, and healthcare organizations. Where there is a need, we will work to deliver solutions that simplify access to treatment, deliver better health outcomes, and enhance life. Upsher-Smith has a particular focus on developing therapies for people living with central nervous system (CNS) conditions, such as seizure disorders. For more information, visit www.upsher-smith.com.

Reference:

1.     Epilepsy.com. Available at: http://www.epilepsy.com/learn/epilepsy-statistics.  Accessed March 9, 2015.

Logo - http://photos.prnewswire.com/prnh/20130520/NY17281LOGO

SOURCE Upsher-Smith Laboratories, Inc.

Related Links

http://www.upsher-smith.com