Upstart David Slays Goliath Competition
SilverPepper Short Films Hook Investors, Bring Home Gold
NEW YORK, May 13, 2014 /PRNewswire/ -- May 1st, at the Hammerstein Ballroom in NYC, a black-tie audience of more than five hundred and fifty of the leading thinkers and practitioners in the financial communications industry gathered from all over the country, to find out who would win the prestigious 20th Annual Financial Communications Society Awards.
The FCS Portfolio Awards honor the Best in Financial Marketing, Advertising and Public Relations for the year. They're like the Oscars for the Financial Services industry.
This year, 475 Financial Companies and Advertising Agencies vied for an honor. Of those, 48 were chosen as finalists.
The finalists looked like a Who's Who of Wall Street and Madison Avenue—Goldman Sachs, Young & Rubicam, Visa, Ogilvy & Mather, T. Rowe Price. And SilverPepper.
SilverPepper offers "Hedge Funds For The Rest Of Us." As an upstart investment company, SilverPepper specializes in offering the benefits of hedged investment strategies within the friendly and protective-regulatory structure of a mutual fund.
"When we started SilverPepper, we realized there was an opportunity to improve our investors' experience. Most people only experience their investments through a listless paper statement. We wanted to make investing in our Funds more insightful, engaging and even entertaining," remarked Patrick Reinkemeyer, President of SilverPepper.
"That's when I picked up the phone and called my brother, Joe, CEO of Hypnovision Media. Joe's a Hollywood Writer-Producer, who has been on the writing staff of such shows as Law & Order and Buffy the Vampire Slayer. I asked him to work with me to use his Hollywood story-telling tools to get across the SilverPepper brand, our vision, and the work we do every day for our investors, in a way that entertains and engages them."
Our answer? Short Films for SilverPepper. Long enough to insightfully explain hedged strategies. Short enough to entertain.
These Short Films were entered for the FCS Awards.
That evening, amidst appearances from financial luminaries such as CNBC's Tyler Mathisen and Fox's Maria Bartiromo, Liza Landsman, Chief Marketing Officer at E*TRADE Financial, revealed the winners:
"The finalists for the category of Display/Rich Media Campaign are:
State Street Global Advisors...
VISA...
SilverPepper...
And the envelope please." Drum roll...
SILVERPEPPER! SILVERPEPPER WINS GOLD!
"It's unimaginable, a real David and Goliath outcome," exclaimed Reinkemeyer.
"First, we are delighted that SilverPepper was recognized by FCS for our pioneering work using Short Films to create insight for the investors we serve.
Second, we are simply honored that a small, entrepreneurial company, like SilverPepper, could even be considered among the likes of global, multi-billion dollar powerhouses, like State Street Global Advisors and Olympic sponsor, Visa. They are remarkable, first-class companies.
Third, we are proud of the passion and creativity of the gifted people at SilverPepper. This award is a reflection of our passion—to take what we know—and put it to the test. The award is affirmation of our conviction and commitment to improving the experience of investors."
To watch the SilverPepper Gold Award-winning Short Films, go to: www.silverpepperfunds.com and browse SilverPepper's website to enjoy the four Short Films. Or view them directly at: www.youtube.com/silverpepperfunds.
Results from the Financial Communications Society: 20th Anniversary Annual FCS Awards
Display/Rich Media Campaign
Gold Award Winners: SilverPepper -- Hypnovision Media
Campaign: "Hedge Funds For The Rest Of Us."
Silver: VISA Commercial Solutions -- Doremus
Campaign: "The Champions of Progress Campaign."
Bronze: State Street Global Advisors -- The Gate/NY
Campaign: "Gold Digital Campaign."
About SilverPepper LLC
SilverPepper specializes in offering hedged investment strategies within the friendly, and protective-regulatory structure of a mutual fund, making them accessible "For The Rest Of Us." SilverPepper is located in Lake Forest, Illinois.
For more information, please contact Beth Mannino at: 1.847.637.0195; or email at: [email protected]
Investors should carefully consider the Fund's investment objectives, risks, charges and expenses. This and other information is in the prospectus, which may be obtained by calling 855-554-5540 or visiting silverpepperfunds.com. The prospectus should be read carefully before investing.
All investing involves risk, including the possible loss of principal. There can be no assurance that either Fund will achieve its investment objective. For the Merger Arbitrage Fund, the primary risk is event risk which revolves around the successful or unsuccessful completion of an announced merger or acquisition. If a merger doesn't close as expected, the fund could lose money. Other risks include smaller companies risk, foreign investment risk, derivatives risk and non-diversification risk. The Commodity Strategies Global Macro Fund's risks are defined by its freedom to trade both long and short positions in an array of asset classes and investment instruments located anywhere in the world. Long positions could fall in value and short positions may rise or be imperfect hedges. Specific risks include futures/commodities risk, derivatives risk, Subsidiary risk, high-fee risk, tax risk, foreign investment risk and non-diversification risk. Please see the prospectus for a complete discussion of the risk of investing in these Funds. To obtain a prospectus, please call 855-554-5540 or visit silverpepperfunds.com. The prospectus should be read carefully before investing.
Distributed by IMST Distributors, LLC.
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SOURCE SilverPepper LLC
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