SAN DIEGO, Jan. 6, 2014 /PRNewswire/ -- UPTRACS®, a digital marketing metrics company, today announced a partnership with Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors, L.P.
Through the investment partnership, Kayne Partners is providing UPTRACS financial support to reach new markets and industries throughout North America with its proven digital metrics platform. The platform measures the return on investment on a company's marketing efforts by measuring every response to a digital marketing campaign as well as calculated offline conversion of cost-per-lead. This critical information gives companies an unparalleled edge as they are able to adjust marketing strategies based on these findings.
"Since our initial meetings with Kayne Partners, we found our respective companies' missions and goals were aligned such that a collaboration would create the perfect opportunity to advance UPTRACS and its metrics technologies," said David Ponn, CEO of UPTRACS. "Through this strategic partnership, we plan to provide enhanced services to UPTRACS clients and solidify our role as a digital metrics leader, providing solutions to various industries. We are a unique product in this space and can really help marketers make smart and confident decisions when it comes to channel spends and returns."
The investment by Kayne Partners represents a strategic alliance intended to exponentially increase the success of UPTRACS' growth strategy through the coming years. UPTRACS has experienced more than 62 percent annual financial growth in the past four years, with its diverse portfolio across multiple industries, including fast casual dining, legal, hospitality, healthcare, gaming and automotive industries. Working in the automotive industry, UPTRACS has an exclusive partnership with Search Optics, a leading digital marketing solutions provider.
"We believe UPTRACS has set itself apart by combining proven technology and actionable intelligence to maximize digital marketing initiatives," said Doyl Burkett, Partner, Kayne Partners. Burkett continued, "We are excited to be partnering with UPTRACS and believe that UPTRACS' innovation, technology and proven excellence make its platform second to none."
UPTRACS is a digital metrics company that offers an unparalleled edge in digital marketing optimization and measurement. It monitors cross-media attribution to determine which marketing tactics provide the best ROI. UPTRACS allows for real-time optimization of campaigns and maximizes the effectiveness of every dollar spent. Founded in 2005, UPTRACS has corporate offices in San Diego, Detroit and Toronto, and field locations in major markets throughout the U.S. and Canada. For more information, please visit www.UPTRACS.com.
About Kayne Partners
Kayne Partners is the growth private equity group of Kayne Anderson Capital Advisors and is a leading provider of capital and connections to rapidly growing companies in North America. Since its inception more than a decade ago, it has invested over $600 million in platform investments and add-on acquisitions. Kayne Partners teams with driven entrepreneurs as a non-control minority investor. For more information about Kayne Partners visit www.kaynepartners.com.
About Kayne Anderson Capital Advisors, L.P.
Kayne Anderson Capital Advisors, L.P., founded in 1984, is a leading independent alternative investment management firm focused on niche investing in upstream oil and gas companies, energy infrastructure, specialized real estate, middle market credit, growth private equity and distressed municipal opportunities. Kayne's investment philosophy is to pursue niches, with an emphasis on cash flow, where our knowledge and sourcing advantages enable us to deliver above average, risk-adjusted investment returns. Kayne manages approximately $24.5 billion in assets for institutional investors, family offices, high net worth and retail clients and employs over 240 professionals in eight offices across the United States. For more information about Kayne Anderson, visit www.kaynecapital.com.