UR Mobile's Accelerate™ Platform Helps Susan G. Komen for the Cure® Win W3 Best In Show Award

OKLAHOMA CITY, Oct. 25, 2011 /PRNewswire/ -- UR Mobile, the leader in mobile Web solutions, today announced that its Accelerate™ Mobile Web Development Platform served as the primary development tool for the Susan G. Komen for the Cure® entry in the W3 Awards, honoring creative excellence on the Web.  The non-profit's entry won the W3 2011 Best in Show award in the "Mobile Websites—Health & Wellness" category.

W3, sanctioned and judged by the International Academy of the Visual Arts, recognizes the creative and marketing professionals behind award-winning sites, videos and marketing programs.  Mobile Web entries in the international competition are judged on their creativity, usability, navigation, functionality, visual design and ease of use.  Only 1% of all work entered in the competition achieve "Best in Show" status.

Komen for the Cure's adoption of Accelerate was driven by the organization's desire to break into the mobile marketing space.  

Accelerate, UR Mobile's flagship product, is a complete design and development platform that makes it possible to quickly deploy world-class mobile marketing functions compatible with all browser-enabled smartphones including Apple, Android, BlackBerry and Nokia devices.  The solution easily and cost-effectively supports friction-free mobile channels suitable for any kind of B2B or B2C commerce.

As a complete design and development platform, Accelerate offers an intuitive, drag-and-drop mobile Web Design Studio, marketing tools, and a Content Management System (CMS).  The Design Studio includes a template editor capable of implementing virtually any design scheme, along with a wide range of customer interactivity through online forms and surveys, Facebook and Twitter account connections, QR codes, and videos or photo slideshows.

The award-winning mobile website from Susan G. Komen for the Cure (m.komen.org) provides a quick and easy destination for breast health and breast cancer information, donation opportunities, information on getting involved, and more.  The mobile website was created, and is currently managed, by Brian C. Penrod, Manager of Interactive Media for Susan G. Komen for the Cure.  UR Mobile's design template was used as the basis for the organization's mobile Web destination.

"UR Mobile's goal in creating Accelerate was to give organizations of all sizes, whether commercial or non-profit, a complete, easy to use and highly dependable mobile Web development solution," stated Mike J. Zserdin, Chief Executive Officer of UR Mobile.  "In today's world every enterprise, from the largest multi-national to the newest startup company, needs a strong mobile presence.  We congratulate Susan G. Komen for the Cure, and we're pleased that Accelerate could help make such a worthy effort possible."

The 2011 W3 Awards were announced on October 12, 2011.  For more information on the awards, visit www.w3award.com.

About Susan G. Komen for the Cure®:

Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer.  Today, Susan G. Komen for the Cure works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries with a special focus on low-resource and developing nations.  Visit komen.org.  Connect with us on Facebook and Twitter.

About UR Mobile:

UR Mobile is powering the world's mobile Web presence.  Its pioneering team of software experts is focusing on providing powerful mobile solutions that help enterprises extend their branding, marketing and business processes to their mobile constituents.  UR Mobile's solutions meet the needs of consumer goods marketers, financial services organizations, nonprofits, retail, entertainment, technology, travel and tourism, insurance, government, healthcare and education organizations, among many others.  The company also partners with developers and resellers, software companies and premier advertising agencies and design firms.  Headquartered in Oklahoma City and with offices in Pretoria, South Africa and Puebla, Mexico, UR Mobile is privately-held.  To learn more, visit www.urmobile.com.

SOURCE UR Mobile