Urban Darling® Celebrates Five Years and Launches New Website

Enhanced online presence responds to demand for personal styling.

Aug 31, 2010, 09:00 ET from Urban Darling LLC

SAN JOSE, Calif., Aug. 31 /PRNewswire/ -- Urban Darling, one of the first national fashion consulting firms, is celebrating five years in the business delivering cost effective and personalized style consulting for an individual's lifestyle. Today the breakout company marked the occasion by relaunching its website, announcing enhanced services, introducing new licensees and debuting an online magazine.

Urban Darling's new interactive website leverages the company's 60,000 unique page views with a new online magazine. With a focus on the person, the fun and the individual side of style, Urban Darling has gained a loyal following, enjoyed rapid growth and is again accepting new advertisers.  New features include The Daily Darling – daily fashion tips, Vs. Fashion Battles and Fashion Intel – news from the fashion industry.

In addition to wardrobe styling and its signature Purge, Merge, Spurge™ experience, Urban Darling services include closet audits, personal shopping and virtual styling services. To complement these services, the company will launch www.closetaudit.com and Virtually There Styling in the early fall.

One of the first fashion consulting firms to offer licensing opportunities to stylists, Urban Darling is expanding its US presence. Currently, stylists are available in Northern California, Florida, Michigan, Missouri, Washington D.C., and Wisconsin. The company plans to significantly increase the number of suburban and metropolitan licensees in 2011.

Founded in 2006 by Corinne Phipps, Urban Darling has gained significant momentum and recognition in fashion consulting circles and established itself as the go-to expert styling source for media outlets including Martha Stewart's Real Simple, CNN.com, E! Online, MyStyle.com, NBC Bay Area, and MSNBC. Phipps is also one of San Jose's "Top 40 Under 40" up-and-coming businesswomen to watch, according to their 2008 Business Journal.

Phipps single-handedly developed Urban Darling from an idea to thriving business. An inspiring entrepreneur, she saw an opportunity to assist women and men break into the wardrobe styling industry. With stylists from coast to coast, Urban Darling is ahead of the curve in bringing an understanding of personal style to everyone and any body.

For additional information about the news that is the subject of this release, contact Corinne Phipps or visit www.urbandarling.com.

Contact: Corinne Phipps
408-332-3655
corinne@urbandarling.com

For Licensing
Contact: Lisa Deane
415-710-3602
lisa@urbandarling.com



SOURCE Urban Darling LLC



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