NEWPORT BEACH, Calif., Sept. 21, 2015 /PRNewswire/ -- Urban Decay is all about beauty with an edge™—boundary-breaking cosmetics created by makeup junkies, for makeup junkies. From their insane shade range and high-performance products to their award-winning packaging, everything Urban Decay does is feminine, dangerous and fun.
Now they're bringing that edgy approach to their first-ever celebrity designer collaboration. This limited-edition collection is a true partnership with Stefani, who worked closely with UD, guiding every detail of the collection, from the shades to the packaging. Chief Creative Officer and Founding Partner Wende Zomnir spent countless hours at Gwen's house, talking makeup and working with her on every detail of this launch—from the packaging to the formulation to the shades. She carefully crafted each product with Gwen, creating the exact shades she always wished she had in her collection.
Stefani and Zomnir met back in the early days of No Doubt and UD. Over the years, they continued to admire each other's work as their respective careers took off. For two women known for making waves throughout their careers, partnering was a no-brainer. Just as Stefani shook up traditional notions of a woman's role in the music industry, Urban Decay challenged the staid, stuffy prestige beauty market and radically shifted the industry's approach to color.
Says Stefani, "When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they've built their company is very similar to my aesthetic and approach. It's all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It's my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We've made and created products that I actually wear every single day. It's the real thing. I'm obsessed with everything we've done, and I can't wait to share it."
"We've always been such huge fans of Gwen's work over at UD," says Zomnir. "We've wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit."
The UD | Gwen Stefani collection launches November 22nd on UrbanDecay.com and in Urban Decay stores, and will also be available through Sephora, Ulta and Macy's.
SOURCE Urban Decay Cosmetics