Urban Outfitters Selects Starmount to Develop Mobile Point-of-Sale

Companies to Demonstrate Prototype on Apple® iPod touch® at Oracle Retail CrossTalk 2010

Jun 22, 2010, 08:00 ET from Starmount

CHICAGO, June 22 /PRNewswire/ -- Starmount today announced they have signed an agreement with global retailer, Urban Outfitters, Inc. (Nasdaq: URBN), to develop an in-store mobile point-of-sale (POS) application. Deployed on the Apple iPod touch to deliver an easy-to-use interface, the application is aimed at improving personalized customer service, increasing floor efficiency and reducing transaction time and costs.

"We are excited to work with Starmount on mobile POS," said John Devine, Executive Director of Information Technology, Urban Outfitters, Inc. "Starmount's solution will deliver a platform to drive efficiency in-store while enabling us to create the differentiated customer experience Urban Outfitters is known for."

The mobile POS solution will provide store associates a tool to complete transactions where the point-of-decision is occurring. It will include full functionality of a fixed-base POS system as well as integration with in-store databases. The mobile application will be developed on the Starmount Application Framework, which is platform and operating system independent and easily integrates applications from point-of-service systems to inventory management tools.  The framework can be extended to new mediums such as interactive kiosks and digital signage, enabling customers to focus on their changing business needs instead of the underlying technology.

"Urban Outfitters is truly an innovator with in-store technology," said Joe Halloum, President and CEO, Starmount.  "The collaboration with Urban Outfitters continues our longstanding relationship to deliver connected commerce products and services that will improve their customers' in-store experience while lowering their transaction costs."

A prototype will be demonstrated at Oracle Retail CrossTalk 2010, June 22-24. The annual forum brings together retail executives from around the country to share ideas and discuss industry trends. Starmount is proud to be a Silver Sponsor of this year's event. Learn more at www.oraclecrosstalk.com.


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About Starmount

Starmount is a leading provider of connected commerce solutions, from software for digital signage, interactive kiosks, and mobile devices to integration and implementation of point-of-service applications. Starmount provides tightly integrated products and services, enabling our clients to create the best engagement experience for their customers. Headquartered in Austin, Texas, Starmount works with a diverse client base around the world including customers from the retail, quick-serve restaurant, hospitality, and gaming industries. www.starmountsystems.com

iPod touch and Apple are registered trademarks of Apple Inc.

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