Urban Remedy Disrupts the $5.1B Shakes Market with First-of-Its-Kind Organic Protein Collagen Shake

Made with 30g protein, 10g grass fed collagen and 0g added sugar.

POINT RICHMOND, Calif., Feb. 28, 2025 /PRNewswire/ -- Urban Remedy, a leader in certified organic freshly prepared ready-to-eat meals, snacks, and cold-pressed juices, announces its launch of organic high protein collagen meal replacement shakes.  Fueled by surging consumer demand for clean protein and collagen, Urban Remedy's decision to launch this trendsetting innovation is made possible with a first to market source of organic bovine collagen peptides from sustainably raised grass-fed cowhides.

Now available in Whole Foods Market, the Organic Protein Collagen Shakes come in two delicious flavors that deliver unmatched nutritional benefits, Chocolate with 30g of protein, and Vanilla with 28g of protein. They both include 10g of organic collagen to support hair, skin, nail and joint health. The type 1 and type 3 collagen peptides are hydrolyzed for optimal absorption and provide 18 amino acids. There is 0g added sugar per bottle. Instead, the drinks are naturally sweetened with date, plant-based stevia extract and monk fruit extract offering an uncompromisingly delicious taste.

"The demand for high protein and clean eating continues to grow, fueled by busy lifestyles and an increasing understanding that food is medicine." said Steven Naccarato, CEO, Urban Remedy. "As a fast-growing leader in functional food and beverage, we're committed to transforming the way people fuel their bodies."

"Consumers want foods that taste amazing with less sugar and real, nutrient dense ingredients," said Neka Pasquale, Founder and Chief Product Officer of Urban Remedy. "Our products are 100% clean, and we specially choose certified organic ingredients for their healing properties, such as organic grass-fed collagen. As a brand we never include inflammatory ingredients like dairy, gluten, refined sugar or any artificial ingredients."

The Organic Protein Collagen Shakes are now available in Urban Remedy's grab & go kiosks in Whole Foods Market, online on Whole Foods Market on Amazon and retail for $9.99 for a 16oz bottle.  

For more information about Urban Remedy, visit www.urbanremedy.com.  Find a store near you at ww.urbanremedy.com/locations/

About Urban Remedy

Urban Remedy creates delicious, clean and convenient organic foods that embody the belief that food is healing. All of Urban Remedy's freshly prepared meals, refrigerated snacks and cold-pressed juices are certified organic, non-GMO, gluten-free, dairy-free, and refined sugar free to support an anti-inflammatory diet and are thoughtfully crafted with every ingredient chosen for its healing properties. Urban Remedy believes that business can be a force for good and is a certified B corporation meeting rigorous standards of environmental and social performance, accountability and transparency. Urban Remedy is sold in over 370 Whole Foods Market locations and in other retailers including Ralphs, Fred Meyer, QFC, Fry's, King Soopers, Andronico's, Raley's and more. www.urbanremedy.com.

Source: SPINS MULO + Natural Channel, Protein & Meal Replacement Liquid Subcategory, L52W ending 1/26/25

SOURCE Urban Remedy