URS Capital Partners Unlocks NOI Growth in Record Time with Rentana

Marking its first foray into revenue management technology, URS deployed Rentana across 12 properties totaling 2,500 units in just two weeks, leveraging the platform's personalized pricing recommendations and user-friendly interface to maximize occupancy and drive portfolio value. Over the past year, URS drove 414% ROI and achieved:

• 8.2% sequential NOI growth from Q1 to Q2
   
• 7.3% daily occupancy improvement from March to September 2025
   
• 5x faster rent reviews, slashing pricing analysis time from 90 minutes to 15 per property, saving more than four hours per week

After evaluating two incumbent tools and a new entrant from an industry veteran, URS selected Rentana for its speed, intuitive design, and hands-on support, allowing teams to focus on pricing strategy and performance.

"Rentana is the best tool to manage your business and focus on what matters," said Heather Moore, Consultant at URS Capital Partners. "It's beyond BI. It's an interactive dashboard where operators and asset managers can see not just if they can make more money, but exactly how to make more money."

Rentana combines public market trends with each customer's private rental data to deliver real-time, customized pricing recommendations backed by clear, data-driven rationale. Its flexible settings handle varying lease terms, local regulations, and portfolio complexity while providing full visibility across all properties. By anticipating lease turnover and identifying revenue opportunities, Rentana empowers teams to make informed decisions, maximize occupancy, and stay ahead of market shifts instantly.

Adoption is seamless, overcoming the frequent challenge of stalled revenue management projects when teams resist new technology. Rentana's guided onboarding and intuitive dashboards enabled URS to quickly embrace an insight-driven, NOI-first approach without disrupting existing workflows.

"Change management often blocks new proptech solutions," said Julie Blanc, CEO & Co-Founder of Rentana. "But when teams are weighed down by cumbersome pricing processes and unrealized revenue, the opportunity is clear. Rentana launches fast, it's easy to use, and provides transparent, actionable recommendations that helps owners and operators achieve measurable results immediately."

About Rentana

Rentana is an AI-powered revenue intelligence platform built for multifamily owners and operators. By delivering real-time insights and pricing recommendations, Rentana helps real estate leaders optimize revenue, streamline operations, and stay ahead in an evolving market. Founded by a team with experience at Stripe, Airtable, and Airbnb, Rentana is reimagining the future of real estate pricing with intelligent automation. 

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SOURCE Rentana