Working in teams of three—quarterback, receiver, and coach—fans can test their abilities and compete in a fast-paced game that simulates teamwork, real-time skills development, effective communication, and agile decision-making, mirroring the challenges and triumphs found not only on the football field and battlefield, but also in today's job market.
"The Ultimate Catch is a high adrenaline competition, that proves with the right mindset, training and teammates you can tackle any challenge and go further than you thought possible," said Brig. Gen. Matthew W. Braman, Army Chief Marketing Officer. "We're here to show young Americans that the Army is a team built to help them succeed, no matter where their journey begins."
The Ultimate Catch's message is simple: just like Soldiers must work together to achieve their mission, young Americans can cultivate skills and learn to bend unpredictable odds in their favor as a team and shape their futures for long-term success.
Participants compete in five teams of three by surrounding a 34-foot-tall pentagon-shaped "Plinko" structure of alternating pegs, with one team per side. Once the whistle blows the objective is to score as many points as possible in a 90-second game by making receptions and depositing footballs in the end zone containers.
Teams will receive sideline support from Army Soldiers, including those with specialized training such as Special Forces, representing the hands-on, cutting-edge training and guidance that Soldiers receive in the Army. In addition to earning points and collecting Army-branded swag, visitors to the activation can also talk with University of Wisconsin-Madison Army ROTC Cadets and local Army recruiters about Army careers.
The Ultimate Catch is brought to fans through the Army's multi-year partnership with Paramount, which combines the power of live sports, interactive experiences, and broadcast to communicate the possibilities of Army service. The partnership includes significant broadcast integrations with BIG TEN ON CBS, including a 30-second spot highlighting The Ultimate Catch with live demonstrations from former professional football players, Joe Thomas, Hall of Famer for both the NFL and the University of Wisconsin, and Todd Gurley, NFL Offensive Player of the Year in 2017, set to air at the halftime analysis of the Buckeyes vs. Badgers matchup, as well as a smaller footprint at Big Ten Conference football games this season, including:
- Iowa Hawkeyes @ Rutgers Scarlet Knights on Friday, September 19
- Oregon Ducks @ Penn State Nittany Lions on Saturday, September 27
- Minnesota Golden Gophers @ Ohio State Buckeyes on Saturday, October 4
- Ohio State Buckeyes @ Illinois Fighting Illini on Saturday, October 11
- Iowa Hawkeyes @ USC Trojans on Saturday, November 15
"Partnering with Paramount creates the space to bring larger than life experiences to American youth, positioning the Army as a place to grow and push their limits," said Braman. "Every year we expand our strategic reach and impact with more high-profile experiences and content connecting the Army message with Gen Z passions."
Located just steps away from the Wisconsin Badgers' Camp Randall Stadium at Union South, fans can experience The Ultimate Catch from 10:00 a.m. – 2:30 p.m. CDT at the intersection of Orchard Street and Dayton Street.
To learn more about the possibilities of Army service, visit GoArmy.com.
About the Army Enterprise Marketing Office
AEMO is the U.S. Army's national marketing, marketing research and analysis, and accessions analysis organization. AEMO develops innovative and effective ways to connect with the American public to make the Army more accessible and understood, increase awareness of both the benefits and value of Army service, and motivate the most qualified candidates to choose the Army as their service of first choice.
SOURCE U.S. Army
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