US Countertops Market

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Aug 14, 2013, 04:12 ET

NEW YORK, Aug. 14, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

US Countertops Market
http://www.reportlinker.com/p0703632/US-Countertops-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Building_Material

US demand to increase 4.5% per year through 2017

US demand for countertops is forecast to increase 4.5 percent per year to 725 million square feet in 2017, an improvement from the declines of the 2007-2012 period. The residential market, led by single-family homes, is highly countertop intensive, representing 79 percent of total countertop demand in 2012. Thus, trends in countertop demand in the residential market generally dictate the direction of the industry as a whole. For instance, the number of new single-family homes built in 2012 was 40 percent of 2007 levels, severely limiting aggregate countertop demand. Over the 2007-2012 period, growth in aggregate countertop demand was also restricted by lower remodeling activity due to tougher financing standards, reduced existing home sales, and a slowdown in consumer spending during the 2007-2009 recession.

Strong growth in new housing construction to spur rapid demand gains

Going forward, aggregate countertop demand will be spurred by a recovery in the US construction market, as nearly two-thirds of additional countertop demand between 2012 and 2017 will be in new construction applications. With new single-family housing completions projected to register double-digit gains through 2017, countertop demand in new housing will see the most rapid advances.

A rebound in new nonresidential construction spending will further propel gains. Growth will also be supported by the remodeling market of the country's large stock of older homes, with gains benefiting from an improvement in residential repair and remodeling expenditures and the projected rebound in sales of existing single-family homes from the low 2012 base. Advances will also stem from improved financing opportunities, boosting homeowners who may have delayed countertop remodeling during the 2007-2012 period.

Nonresidential markets to offer fastest growth

Through 2017, demand for countertops in the smaller nonresidential market will find more rapid growth in new applications, primarily due to accelerating nonresidential building construction expenditures following the weakness of the 2007-2012 period. Approximately 70 percent of demand in the nonresidential market is from the institutional, and office and commercial segments. Thus, countertop sales will be promoted by the construction and renovation of locations such as offices, retail shops, hotels, restaurants, health care facilities, and schools. In the nonbuilding market, countertop demand will be boosted by rebounding shipments of recreational boats and recreational vehicles.

Historically, laminates were the countertop material of choice due to its favorable performance characteristics at a reasonable price point. While laminates will maintain a leading position in the aggregate through 2017, the share will continue to slide due to rising competition from a wider variety of surfaces.

Until recently, natural stone materials were used primarily in luxury homes. However, a drop in the average price for granite (partially due to an increase in low-cost imports) has extended the availability of this material to a larger portion of the mass market.

Study coverage

Details on these and other findings are contained in the upcoming Freedonia industry study, Countertops, available for $5300. It presents historical demand data (2002, 2007 and 2012) plus forecasts for 2017 and 2022 by material, product, market, and region of the US. The study also considers key market environment factors, assesses the industry structure, evaluates company market share, and profiles 31 US industry competitors.

TABLE OF CONTENTS

INTRODUCTION xi

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
Macroeconomic Environment 5
Demographic Trends 8
Consumer Trends 12
Personal Consumption Expenditures 13
Consumer Financing 15
Residential Building Construction 18
New Housing Units 20
Housing Stock 24
Improvements & Repairs 27
Nonresidential Building Construction 29
Nonresidential Building Improvements & Repairs 31
Nonbuilding Construction 32
Transportation Equipment 34
Regulatory Considerations 37
Environmental Considerations 39
Green Building Practices 39
Waste Management 41
Radon Gas 42
Formaldehyde 43
Pricing Trends 44
Natural Stone 46
Engineered Stone 47
Solid Surface 49
Cast Polymers 50
Tile 51
Laminates 51
World Market 52
Western Europe 54
Asia/Pacific 55
Other Regions 56
Foreign Trade 58
Solid Surface Materials 58
Engineered Stone 59
Tile 59
Granite 60
Other Natural Stone Types 62
Laminates 62
Cast Polymers 62

III. SURFACE MATERIALS 63

General 63
Area Outlook 65
Value Outlook 70
Installation Costs 72
Laminates 75
Characteristics 78
Suppliers & Fabricators 81
Natural Stone 82
Types 86
Granite 87
Other Natural Stone 90
Suppliers & Fabricators 97
Solid Surface Materials 98
Characteristics 100
Suppliers & Fabricators 103
Engineered Stone 105
Characteristics 108
Suppliers & Fabricators 111
Cast Polymers 112
Characteristics 114
Fabricators 116
Tile 116
Ceramic 122
Porcelain 123
Other Tiles 124
Other Materials 125
Wood 128
Stainless Steel & Other Metal 129
Recycled Materials 131
Concrete 133
All Other 135
Glass 135
Other Materials 136

IV. PRODUCTS 138

General 138
Value Outlook 140
Area Outlook 142
Kitchen Countertops 144
New 146
Demand by Market 148
Demand by Material 151
Remodeling 152
Demand by Market 154
Demand by Material 156
Bathroom Countertops 157
New 160
Demand by Market 161
Demand by Material 163
Remodeling 164
Demand by Market 166
Demand by Material 169
Other Countertops 170
New 173
Demand by Market 174
Demand by Material 176
Remodeling 177
Demand by Market 178
Demand by Material 179

V. MARKETS 181

General 181
Residential Construction 183
Demand by Product 185
Demand by Application 186
Demand by Material 188
Demand by Housing Type 191
Single-Family 193
Multifamily 196
Manufactured Housing 199
Nonresidential Building Construction 202
Demand by Product 204
Demand by Application 206
Demand by Material 207
Demand by Building Type 209
Institutional 210
Office & Commercial 213
Industrial 216
Other Nonresidential Building 219
Nonbuilding 222
Demand by Product 224
Demand by Application 225
Demand by Material 226

VI. REGIONS 228

General 228
Regional Demographic & Economic Trends 229
Population Patterns 230
Economic Outlook 232
Construction Activity 235
Housing Trends 237
Regional Demand for Countertops 240
Northeast 244
New England 247
Middle Atlantic 248
Midwest 250
East North Central 255
West North Central 257
South 258
South Atlantic 261
East South Central 263
West South Central 265
West 266
Mountain 270
Pacific 272

VII. INDUSTRY STRUCTURE 274

General 274
Laminates 278
Solid Surface 281
Natural Stone 284
Engineered Stone 286
Tile 287
Cast Polymers & Other Materials 289
Market Share 290
Laminates 291
Solid Surface Materials 294
Engineered Stone 297
Competitive Strategies 300
Research & Development 303
Manufacturing 304
Distribution 305
Marketing 308
Cooperative Agreements 311
Company Profiles 313
American Marazzi Tile, see Mohawk Industries
Arclin Incorporated 314
Aristech Acrylics LLC 315
Avonite Surfaces, see Aristech Acrylics
Baker (Craig) Marble Company Incorporated 318
Boos (John) & Company 319
Breton SpA 321
Caesarstone Sdot-Yam Limited 323
California Crafted Marble Incorporated 325
Cambria 327
Cheil Industries Incorporated 329
Cosentino SA 331
Coveright Surfaces, see Arclin
Dakota Granite Company 334
Dal-Tile, see Mohawk Industries
DuPont (EI) de Nemours 335
Duracite 337
Fletcher Building Limited 339
Formica, see Fletcher Building
Hanwha Group 341
Hartson-Kennedy Cabinet Top Company Incorporated 343
InPro Corporation 344
LG Hausys Limited 346
Marazzi Group, see Mohawk Industries
Masco Corporation 348
Mohawk Industries Incorporated 349
Nevamar Decorative Surfaces, see Panolam Industries
International
Panolam Industries International Incorporated 353
Pionite Decorative Surfaces, see Panolam Industries
International
Precision Countertops Incorporated 356
Rocksolid Granit USA Incorporated 357
RSI Home Products Incorporated 359
Safas Corporation 360
Swan Corporation 362
Transolid LLC 363
Valley Countertops Industries Limited 365
Vangura Surfacing Products Incorporated 366
VT Industries Incorporated 368
Wilsonart International Holdings LLC 370
Other Companies Mentioned in Study 373

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 8
2 Population & Households 12
3 Personal Consumption Expenditures 15
4 Consumer Financing Environment, 2002-2012 18
5 Residential Building Construction Expenditures 20
6 Housing Completions 24
7 Housing Stock by Type 26
8 Residential Improvement & Repair Expenditures 28
9 Nonresidential Building Construction Expenditures 31
10 Nonresidential Building Improvement & Repair Expenditures 32
11 Nonbuilding Construction Expenditures 34
12 Transportation Equipment Shipments 37
13 Fabricated Countertop Prices 46

SECTION III -- SURFACE MATERIALS

1 Countertop Demand by Material in Area Terms 68
2 Countertop Demand by Material in Value Terms 72
3 Laminate Countertop Demand 78
4 Natural Stone Countertop Demand 85
5 Granite Countertop Demand 90
6 Other Natural Stone Countertop Demand 92
7 Solid Surface Countertop Demand 100
8 Engineered Stone Countertop Demand 108
9 Cast Polymer Countertop Demand 114
10 Tile Countertop Demand 121
11 Other Materials Countertop Demand 127

SECTION IV -- PRODUCTS

1 Countertop Demand by Product 139
2 Kitchen Countertop Demand 146
3 Kitchen Countertop Demand in New Applications 148
4 Kitchen Countertop Demand in Remodeling Applications 153
5 Bathroom Countertop Demand 159
6 Bathroom Countertop Demand in New Applications 161
7 Bathroom Countertop Demand in Remodeling Applications 166
8 Other Countertop Demand 172
9 Other Countertop Demand in New Applications 174
10 Other Countertop Demand in Remodeling Applications 178

SECTION V -- MARKETS

1 Countertop Demand by Market & Application 183
2 Residential Countertop Demand by Product & Application 185
3 Residential Countertop Demand by Material 191
4 Residential Countertop Demand by Housing Type 192
5 Single-Family Countertop Demand by Product & Application 196
6 Multifamily Housing Countertop Demand by Product
& Application 198
7 Manufactured Housing Countertop Demand by Product
& Application 201
8 Nonresidential Building Countertop Demand by Product
& Application 204
9 Nonresidential Building Countertop Demand by Material 208
10 Nonresidential Building Countertop Demand by Building
Type 210
11 Institutional Countertop Demand 213
12 Office & Commercial Countertop Demand 216
13 Industrial Countertop Demand 219
14 Other Nonresidential Building Construction Countertop
Demand 222
15 Nonbuilding Countertop Demand by Product & Application 224
16 Nonbuilding Countertop Demand by Material 227

SECTION VI -- REGIONS

1 Population by Region 232
2 Gross Domestic Product by Region 235
3 Construction Expenditures by Region 237
4 Regional Housing Indicators 240
5 Countertop Demand by Region 243
6 Northeast Countertop Demand 247
7 Midwest Countertop Demand 255
8 South Countertop Demand 261
9 West Countertop Demand 270

SECTION VII -- INDUSTRY STRUCTURE

1 US Countertop Material Sales by Supplier, 2012 278
2 Selected Cooperative Agreements 312

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Year of Construction of Housing Stock, 2012 27

SECTION III -- SURFACE MATERIALS

1 Countertop Demand by Material, 2012 69
2 Range of Estimated Countertop Installed Costs by Material,
2012 75

SECTION V -- MARKETS

1 Residential Countertop Demand by Housing Type, 2012 193

SECTION VI -- REGIONS

1 Countertop Demand by Region, 2012 243

SECTION VII -- INDUSTRY STRUCTURE

1 Laminate Countertop Industry Flow Chart 281
2 Solid Surface Countertop Industry Flow Chart 284
3 US Countertop Materials Market Share, 2012 291
4 Laminate Countertop Materials Market Share, 2012 292
5 Solid Surface Countertop Materials Market Share, 2012 295
6 Engineered Stone Countertop Materials Market Share, 2012 298

To order this report:
Building_Material Industry: US Countertops Market

Contact Clare: [email protected]
US:(339) 368 6001
Intl:+1 339 368 6001

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