U.S. CXOs' Choice: Mobile Devices Products and Services

Nov 24, 2011, 06:13 ET from Reportlinker

NEW YORK, Nov. 24, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

U.S. CXOs' Choice: Mobile Devices Products and Services

http://www.reportlinker.com/p0559282/US-CXOs'-Choice-Mobile-Devices-Products-and-Services.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Portable_Devices

Among the various mobile communication and computing products/services surveyed in this research, 99 percent of U.S. CXOs use/own laptops/notebooks. Almost half of CXOs have one or more tablet computers, although very few have more than two.The ten percent of CXOs who own two or more tablet computers most frequently cite family needs as the reason for owning more than one. About 40 percent of CXOs have e-readers, or use tablets as e-readers. Of these, almost all use them during resting time, but rather few use them while commuting. Compared to 2010, in 2011 the U.S. CXOs respondents perceive the smart phones as more of personal purpose phones and the standard feature phones, that are still owned/used, are perceived more as business phones.

Table of Contents

Research Objectives/Method Details/Demographic Profile

Executive Summary

Laptops/Notebooks

Tablet Computers

E-readers

Smart Phones

Quick Messaging Device/Multimedia Device/Standard Feature Phone

About Frost & Sullivan

List of Figures

Importance of Attributes for Laptop/Notebook ComputersSlide 18

Mean Scores of Factor Ratings by Brands, 2011 Slide 21

Very Important/Somewhat Important Shares of Factor Ratings, by Brands 2011Slide22

Somewhat Unimportant//Not at all Important Shares of Factor Ratings, by Brands 2011Slide22

Loyalty Indexes for Laptop/Notebook Computers, 2011Slide 23

Brand Selected as Best Laptop/NotebookSlide 24

Levels of Satisfaction with Laptop/Notebook BrandsSlide 25

Likelihood to Re-purchase and/or Recommend Owned Laptop/Notebook BrandsSlide 31

Likelihood to Considering a Tablet Computer Instead of a Laptop/Notebook ComputerSlide 32

Source from Which you Bought the Laptop/Notebook Computer Slide 33

Share of CXOs Rating the Experience Excellent/Good Slide 34

Share of CXOs Rating the Experience Deficient/Poor Slide 35

Mean Scores of Factor Ratings by Brands, 2011Slide 44

Loyalty Indexes of Tablet Computer Brands, 2011Slide 47

Brand Selected as Best Tablet ComputerSlide 48

Levels of Satisfaction with Tablet Computer BrandsSlide 50

Likelihood to Re-purchase and/or Recommend Owned Tablet Computer BrandsSlide 51

Source from Which you Bought the Tablet ComputerSlide 52

Most Important Sources by Tablet ComputerSlide 53

Importance of Attributes for Smart PhonesSlide 63

Mean Scores of Factor Ratings by Brands, 2011Slide 65-66

Loyalty Indexes for Smart Phone Brands, 2011Slide 73

Brand Selected as Best Smart PhoneSlide 74

Levels of Satisfaction with Smart Phone BrandsSlide 75

Likelihood to Purchase and/or Recommend Owned Smart Phone BrandsSlide 77

Source from Which you Bought the Smart PhoneSlide 78

Most Important Sources by Smart Phone Slide 79

Least Important Sources by Smart Phone Slide 80

Importance of Attributes for Quick Messaging Device/Multimedia Device/Standard Feature PhonesSlide 86

List of Charts

Workplace RolesSlide 10

Products/Services Routinely UsedSlide 10

IndustrySlide 11

Enterprise Size by 2010 RevenuesSlide 11

Enterprise Size by Number of EmployeesSlide 12

Annual Personal IncomeSlide 12

Importance of Attributes for Laptops/NotebooksSlide 17

Desktop Personal Computer Ownership 2011Slide 19

Desktop Personal Computer Ownership 2010Slide 19

Primary Laptop/Notebook Brands Currently UsedSlide 20

Number of Laptop/Notebook Owned or UsedSlide 26

Reasons for More than One Laptop/Notebook 2011Slide 26

Perceptions of Top Laptop/Notebook BrandsSlide 27

Perceptions of Top Laptop/Notebook BrandsSlide 28

Level of Satisfaction of Laptop/Notebook BrandsSlide 30

Most Important Security Systems by Primary BrandsSlide 36

Importance of Security Systems for Laptop/Notebooks Slide 37

Importance of Attributes for Tablet ComputersSlide 41

Most Important Applications for Tablet ComputersSlide 42

Primary Tablet Computer Brands Currently OwnedSlide 43

Number of Tablet Computers OwnedSlide 45

Perceptions of Tablet Computers Brands Slide 46

Tablet Computers Brands Owned / UsedSlide 49

Most Important Security Systems by Primary BrandsSlide 54

Importance of Security Systems for Tablet ComputersSlide 55

Own an E-reader or Use a Tablet as an E-reader Slide 58

Use of E-reader s(or Tablets as E-readers)Slide 58

Perceived Advantages of E-readersSlide 59

Importance of Security Systems for E-readersSlide 60

Importance of Attributes for Smart PhonesSlide 62

Primary Smart Phone Brands Currently OwnedSlide 64

Purpose of Using Smart Phones 2011Slide 67

Purpose of Using Smart Phones 2010Slide 67

Number of Smart Phones Owned or UsedSlide 68

Reasons for Having More than One Smart Phone 2011Slide 68

Frequency of Change/Replace/Purchase a New Brand Model of Smart PhoneSlide 69

Reasons for Change/Replace/Purchase a New Brand Model of Smart PhoneSlide 69

Perceptions of Top Smart Phones BrandsSlide 70

Perceptions of Best Smart Phones BrandsSlide 71

Level of Satisfaction with Smart Phone BrandsSlide 76

Most Important Security Systems by Primary BrandsSlide 81

Importance of Security Systems for Smart Phones Slide 82

Importance of Attributes for Quick Messaging Device/Multimedia Device/Standard Feature PhonesSlide 85

Products/Services Routinely UsedSlide 87

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Nicolas Bombourg
Reportlinker
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