US Fiber Cement Market

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May 19, 2014, 10:51 ET

LONDON, May 19, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:

US Fiber Cement Market

http://www.reportbuyer.com/industry_manufacturing/construction/construction_materials/us_fiber_cement_market.html

US demand to rise 8% annually through 2017

Fiber cement products have seen sharp increases in use since their introduction to the US in the early 1990s. Siding made from fiber cement took market share from wood siding because it offers homeowners a similar aesthetic appearance, but requires much less maintenance and is more resistant to damage caused by exposure to the elements and insect attack. Over the last two decades, fiber cement products have continued to see increasing use in building construction applications as construction professionals became more familiar with the material.

US demand for fiber cement products is forecast to rise 8.0 percent annually to 2.8 billion square feet in 2017, valued at $2.7 billion. Advances will be spurred by a rebound in residential building construction spending, particularly in the new housing segment. Growth will be further spurred by increasing use of fiber cement products because of their favorable aesthetic and performance properties.

New housing to be fastest growing market

The new housing market will register the most rapid growth in fiber cement demand through 2017, advancing nearly 16 percent annually as housing starts rise from their low 2012 base. Home builders will be more likely to specify siding and exterior trim made from fiber cement because it can be made to look like brick and stone. Other builders may select fiber cement siding because it is seen as more attractive than vinyl.

Residential improvement and repair uses accounted for the largest share of fiber cement products demand in 2012. Consumer interest in bathroom renovation projects supported demand for fiber cement backerboard installed beneath decorative tile flooring and bathtub and shower surrounds. Going forward, demand will be aided by a favorable lending environment that will make it easier for homeowners to take out home equity loans to fund improvement projects such as siding replacement and tile floors. Nonresidential demand for fiber cement is forecast to rise steadily through 2017, spurred by rebounding nonresidential building construction. Fiber cement products will increasingly be specified by architects and contractors because they can be made to resemble more expensive materials, such as brick and natural stone.

Siding applications to offer best growth opportunities

Siding accounted for the largest share of fiber cement products demand in 2012 with two-thirds of the market. Fiber cement siding has seen an increase in its share of US siding demand over the past decade as builders and homeowners became more familiar with the performance and aesthetic advantages of the material. Siding made from fiber cement has largely supplanted wood siding, because fiber cement is nearly impervious to degradation and requires less maintenance than wood. Through 2017, fiber cement siding demand will grow rapidly, fueled by rebounding housing starts. Fiber cement is less expensive than brick, which will give rise to opportunities in the South, where brick is currently the most popular siding material. Fiber cement is also seen as a more attractive alternative to vinyl siding, which will promote the adaptation of the material in the Midwest and Northeast.

Study coverage

Details on these and other findings are contained, in the upcoming Freedonia industry study, Fiber Cement, available for $5100. It presents historical demand data for 2002, 2007 and 2012, plus forecasts for 2017 and 2022 by material, application, market and US region. The study also considers market environment factors, details the US industry structure, evaluates company market share and profiles US industry players such as GAF Materials, CertainTeed, James Hardie, Maxtile and Nichiha.

TABLE OF CONTENTS

INTRODUCTION ix

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
Macroeconomic Overview 5
Demographic Trends 9
Consumer Trends 13
Consumer Spending 13
Consumer Financing 16
Building Construction 19
Residential Buildings 21
Housing Starts 24
Housing Stock 29
Bathroom Trends 33
Improvements & Repairs 35
Nonresidential Buildings 37

New 38
Improvements & Repairs 40
Historical Market Trends 42
Environmental & Regulatory Considerations 45
Building Codes 45
Green Building Standards 47
Environmental Concerns 49
Sand 50
Portland Cement 51
Fly Ash 52
Worker Safety 53
Foreign Trade 53

III. MATERIALS 56

General 56
Sand 58
Portland Cement 60
Cellulosic Materials 62
Other Materials 64
Paints 66

IV. APPLICATIONS 69

General 69
Siding 73
Siding Outlook 73
Fiber Cement Siding Demand 76
Historical Overview 80
Characteristics 82
Competitive Materials 85
Backerboard 86
Backerboard Outlook 87
Fiber Cement Backerboard Demand 90
Demand by End Use 92
Demand by Market 93
Characteristics 96
Competitive Materials 97
Molding & Trim 99
Molding & Trim Outlook 99
Fiber Cement Molding & Trim Demand 102
Characteristics 105
Competitive Materials 107
Other Applications 108
Other Fiber Cement Products Demand 109
Characteristics 110

V. MARKETS 113

General 113
Residential 115
New 116
Improvement & Repair 120
Demand by Housing Type 123
Single-Family 124
Multifamily 128
Manufactured Housing 131
Nonresidential 134
New 136
Improvement & Repair 139
Demand by Building Type 141
Office & Commercial 142
Institutional 143
Industrial & Other 145

VI. REGIONS 147

General 147
Regional Demographic & Economic Activity 148
Population Patterns 149
Economic Outlook 152
Construction Activity 156
Housing Trends 158
Regional Fiber Cement Demand 161
Northeast 165
New England 167
Middle Atlantic 168
Midwest 170
East North Central 174
West North Central 175
South 176
South Atlantic 180
East South Central 182
West South Central 183
West 184
Mountain 188
Pacific 190

VII. INDUSTRY STRUCTURE 192

General 192
Market Share 193
Competitive Strategies 197
Manufacturing 199
Research & Development 201
Marketing 202
Distribution 206
Big-Box Retailers 206
Specialty Suppliers 207
Direct Distribution 208
Acquisitions, Divestitures, & Cooperative Agreements 210
Company Profiles 212
Akzo Nobel NV 213
Badger Mining Corporation 214
Building Materials Corporation of America 215
Canfor Corporation 216

C-E Minerals, see Imerys
Central Fiber LLC 217
CertainTeed, see Saint-Gobain
Dow Chemical Company 218
Ecolab Incorporated 221
Elementia SA de CV 223
Fomentos de Construcciones y Contratas SA 227
Giant Cement Holding, see Fomentos de Construcciones
y Contratas
Hardie (James) Industries plc 229
Imerys SA 232
Maxitile, see Elementia
Mercer International Incorporated 234
Mexalit Industrial, see Elementia
Nalco Holding, see Ecolab
Nextwire LLC 235

Nichiha Corporation 236
PPG Industries Incorporated 238
Saint-Gobain 241
Siempelkamp (G.) GmbH & Company KG 244
St. Marys Cement, see Votorantim Participações
Standex Engraving LLC 246
Suwannee American Cement, see Votorantim
Participações
Trinity Industries Incorporated 247
US Silica Holdings Incorporated 248
Valspar Corporation 249
Votorantim Participações SA 250
Xerium Technologies Incorporated 252

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 8
2 Population & Households 12
3 Personal Consumption Expenditures 16
4 Consumer Financing Environment, 2002-2012 19
5 Building Construction Expenditures 21
6 Residential Building Construction Expenditures 24
7 New Housing Indicators 29
8 Housing Stock by Type 32
9 Residential Improvement & Repair Expenditures 37
10 Nonresidential Building Construction Expenditures 40
11 Nonresidential Building Improvement & Repair Expenditures 41
12 Fiber Cement Demand, 2002-2012 44
13 Fiber Cement Foreign Trade 55

SECTION III -- MATERIALS

1 Materials Used in Fiber Cement 57
2 Sand Used in Fiber Cement 59
3 Portland Cement Used in Fiber Cement 61
4 Cellulosic Materials Used in Fiber Cement 63
5 Other Materials Used in Fiber Cement 66
6 Paints Used on Fiber Cement 68

SECTION IV -- APPLICATIONS

1 Fiber Cement Demand by Application 72
2 Siding Demand 76
3 Siding Demand for Fiber Cement 80
4 Backerboard Demand 89
5 Backerboard Demand for Fiber Cement by End Use & Market 91
6 Molding & Trim Demand 102
7 Molding & Trim Demand for Fiber Cement 105
8 Other Applications Demand for Fiber Cement 109

SECTION V -- MARKETS

1 Fiber Cement Demand by Market 114
2 Residential Fiber Cement Demand by Market & Application 116
3 New Residential Fiber Cement Demand 119
4 Residential Improvement & Repair Fiber Cement Demand 123
5 Residential Fiber Cement Demand by Housing Type 124
6 Single-Family Housing Fiber Cement Demand 128
7 Multifamily Housing Fiber Cement Demand 131
8 Manufactured Housing Fiber Cement Demand 134
9 Nonresidential Fiber Cement Demand by Market & Application 136
10 New Nonresidential Fiber Cement Demand 139
11 Nonresidential Improvement & Repair Fiber Cement Demand 141
12 Nonresidential Fiber Cement Demand by Building Type 142
13 Office & Commercial Fiber Cement Demand 143
14 Institutional Fiber Cement Demand 145
15 Industrial & Other Fiber Cement Demand 146

SECTION VI -- REGIONS

1 Population by Region 152
2 Gross Domestic Product by Region 155
3 Construction Expenditures by Region 158
4 Regional Housing Indicators 161
5 Fiber Cement Demand by Region 164
6 Northeast Fiber Cement Demand by Subregion & Application 167
7 Midwest Fiber Cement Demand by Subregion & Application 174
8 South Fiber Cement Demand by Subregion & Application 180
9 West Fiber Cement Demand by Subregion & Application 188

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Year of Construction of Housing Stock, 2012 32
2 Number of Bathrooms in New Housing Units, 2002-2012 35
3 Fiber Cement Demand, 2003-2012 45

SECTION III -- MATERIALS

1 Materials Used in Fiber Cement, 2012 58

SECTION IV -- APPLICATIONS

1 Fiber Cement Demand by Application, 2012 73

SECTION V -- MARKETS

1 Fiber Cement Demand by Market, 2012 115

SECTION VI -- REGIONS

1 Fiber Cement Demand by Region, 2012 164

SECTION VII -- INDUSTRY STRUCTURE

1 US Fiber Cement Market Share by Company, 2012 194