LONDON, July 15, 2015 /PRNewswire/ -- US demand to approach $11 billion in 2019
Demand for meat, poultry, and seafood packaging is forecast to approach $11.0 billion in 2019. Advances will be driven by population gains; increased meat, poultry, and seafood production; and export opportunities. In addition, demand will be supported by continued favorable growth for prepared foods, items in smaller and more convenient sizes, and packaging formats that make food prepa-ration easier and faster. Demographic trends such as smaller household sizes, an expanding elderly population, and high numbers of households where all adults work will strengthen demand for single portion and other smaller-sized products, as well as processed and ready-to-eat convenience oriented products.
The significant shift to case-ready pack-aging among grocery retailers as a means to reduce labor costs and reduce food waste will also drive value gains, as case-ready formats typically utilize more costly trays and high barrier films. Addi-tional underlying growth factors will be the importance of packaging in the mer-chandising of protein products, and the need for packaging designed to provide longer shelf life and user friendliness in terms of preparation, resealability, and storage.
Flexible packaging to outpace rigid packaging
Flexible packaging demand growth will outpace that of rigid packaging as a result of solid prospects for pouches and high barrier film. Pouch demand will benefit from expanded usage with processed meats such as deli meats, bacon, pep¬peroni, sausages, and refrigerated cooked meat and poultry products. Stand-up pouches will also increasingly be used in frozen meat, poultry, and seafood appli-cations based on advantages including large billboard space, light weight, and reduced material use. Opportunities for high barrier film will be driven by the prevalence of case-ready meats and on-going requirements for high performance multilayer films for a variety of fresh and processed meat and poultry items, mainly those that need long term protection.
Among rigid packaging products, plastic containers will register the fastest gains, benefiting from the growing range of prepared meat and poultry items in supermarkets, warehouse club stores, and other retail locations. Good opportunities are also anticipated in processed meat applications as a result of the use of resealable tubs with lunch meats and other processed items such as chilled or frozen barbecue meats. Corrugated boxes are by far the largest rigid container used in meat, poultry, and seafood packaging. Box demand will be supported by pro-duction volume increases, continuing requirements for shipping boxes, and the use of higher value moisture resistant boxes and/or modular boxes for case-ready meats.
Ready-to-eat segment to be fastest growing market
The relatively smaller ready-to-eat market will log the fastest increases, driven by the growing range of prepared foods in the retail sector. Demand in the fresh and frozen market will be supported by the increasing presence of case-ready and modified atmosphere packaging to extend the shelf life of fresh meat, poultry, and seafood. In the processed market, demand will be aided by product development efforts toward higher margin items offering convenience (e.g., precooked bacon, fully cooked grilled chicken, and products that can be cooked in their packaging) as well as a wider variety of flavors.
This upcoming industry study Meat, Poultry & Seafood Packaging presents historical demand data (2004, 2009, 2014) as well as forecasts (2019, 2024) by technology, raw material, product, application, and market. The study also considers market environment factors, evaluates company market share, and profiles 35 US players.
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