CHINO, Calif., July 15, 2015 /PRNewswire/ -- U.S. Niutang announced the launch of bitter-free, NiuVia Stevia. The NiuVia brand utilizes MycoTechnology's MycoZyme all-natural, non-GMO and chemical-free process to remove the bitter, metallic after-taste that is commonly associated with the plant based sweetener, stevia. With the bitterness removed, stevia extracts can be used in concentrations well above industry standards of 300 ppm without the lingering aftertaste.
The launch of NiuVia coincides with the recent rise in consumer product expectations regarding sugar and artificial sweeteners. Consumers increasingly want zero calorie sweeteners derived from natural sources without sacrificing great taste. The World Health Organization estimates that there are more than one billion people that are overweight and over 400 million that are obese, which many attribute to diets high in sugar. NiuVia Stevia is an excellent sweetener alternative for these consumers.
"NiuVia Stevia and the MycoZymeTM process unlocks the true potential of stevia extracts. The metallic lingering aftertaste is completely removed, even in low Reb-A concentrations of Stevia Extracts," said Nancy Hughes.
Ms. Hughes continued, "We believe the collaboration of our two companies will meet the needs of the consumers seeking natural sweetener alternatives. And, we are thrilled to have a close relationship with a cutting-edge research organization like MycoTechnology."
Niutang is one of the world's leading manufacturers and distributors of food additives, chemicals and pharmaceutical intermediates that are instrumental to food, beverage, pharmaceutical and nutraceutical products. Established in 1969, Niutang's commitment to providing the highest quality food additives at competitive prices has generated their rapid growth as a leading global manufacturer of aspartame, folic acid and sucralose. The company is certified by the most stringent U.S. and European manufacturing, compliance and quality benchmarks. Based in China, Niutang also has sales and quality control operations in the United States and Europe that support its strong reputation for integrity and customer service. The company's website is www.niutang.com. For inquiries regarding Niutang sales, please contact firstname.lastname@example.org.