US Recreational Boating Market

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Total US market to reach $10 billion by 2016

By 2016, the US recreational boating market (including boats, propulsion systems and accessories) will rebound from its depressed 2011 levels, with demand rising 7.5 percent annually to $10 billion. Demand will be driven by gains in consumer spending and disposable income, while the recovery in financial markets will enable more consumers to buy boats on credit. Growth in the 55-64 age bracket will also support demand, since boat purchases become more likely just prior to retirement and consumers in that age group have the disposable income to purchase larger, more expensive vessels. In addition, the industry's effort to sell the "boating lifestyle" to women and minorities should expand the market. Boating products are luxury items, often purchased on credit or by borrowing against the value of a home, and therefore the recreational boating market was decimated by the economic downturn which began in 2007. As a result, the downturn provoked the worst recreational boating industry contraction in nearly 50 years, with a sharp drop in demand and a number of bankruptcies among participants. Following this collapse, the remaining industry players are attempting to gauge the "new normal." This will include determining not only how far retail boating product demand will recover, but also how much stock boat dealers will maintain and how many dealers and boatbuilders will even survive.

Boat demand to rise 8.8% annually through 2016

US demand for recreational boats is projected to increase 8.8 percent annually to $6.6 billion in 2016, benefiting from the economic and credit market recoveries, as well as dealer restocking and pent-up demand from consumers who delayed purchases during the downturn. Powerboats are expected to post above average gains after recording especially sharp declines in the 2008 to 2011 period. The value of powerboat demand will also benefit from technological advances such as newer propulsion systems and more advanced electronics.

West region of the US to exhibit most rapid gains

Of the four US census regions (Northeast, Midwest, South and West), the West will register the fastest gains in recreational boating demand through 2016, growing more than eleven percent per year to $1.7 billion. Growth will be aided by aboveaverage gains in the population segment of those 45 or older and strong GDP growth. The South will remain the largest regional market and also exhibit aboveaverage growth through 2016, benefiting from many of the same demographic factors as the West. In addition, the region's mild climate and long warm water coastline will continue to support demand.

Study coverage

This upcoming industry study presents historical demand data (2001, 2006 and 2011) plus forecasts for 2016 and 2021 by material, product, market and US region. The study also assesses market environment factors, evaluates company market share, and profiles 39 US industry players, such as Bombardier Recreational Products, Brunswick, Kawasaki Heavy Industries, PBH Marine Group and Yamaha Motor.

General 4Macroeconomic Outlook 4Demographic Outlook 8Consumer Trends 11Personal Income & Expenditures 12Recreational & Leisure Expenditures 14Consumer Financing Environment 16Recreational Boating Consumer Profile 20Recreational Boat Retail Sales 23Recreational Boats in Use 29Inventory Levels 31Pricing 33US Recreational Boating Market, 2001-2011 35Technology 38Engines 38Electronics 40Regulatory & Safety Issues 42Emissions & Noise Issues 42Wildlife & Environmental Protection Issues 45Safety Issues 47World Recreational Boating Market 49Canada 49Europe 51Rest of the World 52US Recreational Boating Foreign Trade 54Imports 56Exports 59

III. MATERIAL CONSUMPTION 62

General 62Plastic 63Resins 64Reinforcement Materials 66Aluminum 68Coated Fabrics 69Tops & Covers 71Sails 72Upholstery 73Inflatable Boats 73

IV. PRODUCTS 75

General 75Recreational Boats 80Traditional Powerboats 84Outboard Powerboats 88Demand by Material 92Demand by Length 92Producers 93Inboard Powerboats 94Cabin Cruisers 97Runabouts & Other Inboard Powerboats 99Producers 101Sterndrive Powerboats 102Personal Watercraft 105Regulatory & Safety Issues 108Producers 112Sailboats 113Demand by Length 116Demand by Design 118Producers 119Other Recreational Boats 120Jet Boats 121Canoes 122All Other 123Propulsion Systems 125Outboard Propulsion Systems 128Regulatory Issues & Technology 131Producers 132Inboard & Sterndrive Propulsion Systems 134Regulatory Issues & Technology 135Producers 137Boating Accessories 139Navigational & Electronic 141Trailers 145Other 147

V. REGIONAL DEMAND 149

General 149Regional Demographic & Economic Trends 153Population Patterns 153Economic Outlook 155Personal Consumption Expenditures 158US Regional Demand for Recreational Boating 159Northeast 163New England 165Middle Atlantic 168Midwest 171East North Central 174West North Central 177South 180South Atlantic 185East South Central 188West South Central 191West 195Mountain 198Pacific 202

VI. INDUSTRY STRUCTURE 207

General 207Industry Composition 208Market Share 211Brunswick 213Yamaha Motor 215Bombardier Recreational Products 216PBH Marine Group 217Other Important Producers 218Competitive Strategies 219Product Development 222Manufacturing 223Distribution 224Marketing 227Brand Awareness & Loyalty Marketing 228Lifestyle & Other Marketing Strategies 229Mergers & Acquisitions 232Cooperative Agreements 235Company Profiles 239American Honda Motor, see Honda MotorAmerican Suzuki Motor, see Suzuki MotorAtlanta Marine Electronics, see Viking YachtAttwood, see BrunswickAvon Inflatables, see Zodiac Marine & PoolBaja Marine, see Fountain Powerboat IndustriesBayliner Marine, see BrunswickBeneteau SA 241Bombardier Recreational Products Incorporated 243Boston Whaler, see BrunswickBrunswick Corporation 246Cabo Yachts, see BrunswickCannon, see Johnson OutdoorsCarlisle Paddles, see Johnson OutdoorsCatalina Yachts Incorporated 261Caterpillar Incorporated 262Chaparral Boats, see Marine ProductsConstruction Navale Boreaux, see BeneteauCorrect Craft Incorporated 265Crestliner, see BrunswickCrownline Boats Incorporated 267Cruisers Yachts, see KCS InternationalCrusader Marine Engines, see Pleasurecraft Engine GroupCummins Incorporated 268Cummins MerCruiser Diesel Marine, see Brunswick andCumminsDiversified Marine Products, see BrunswickFinCraft Boats, see J&D AcquisitionsFLIR Systems Incorporated 273Fountain Powerboat Industries Incorporated 280Four Winns, see PBH Marine GroupGarmin Limited 282General Motors Company 286Geonav, see Johnson OutdoorsGlastron, see PBH Marine GroupGM Powertrain, see General MotorsGodfrey Marine, see Nautic Global GroupG3 Boats, see Yamaha MotorHarris Kayot Marine, see BrunswickHatteras Yachts, see BrunswickHonda Motor Company Limited 289Hunter Marine, see Morgan IndustriesHydra-Sports Boat, see MasterCraft BoatInterphase Technologies, see GarminJ&D Acquisitions LLC 292Jeanneau America, see BeneteauJohnson Outdoors Incorporated 296Kawasaki Heavy Industries Limited 303KCS International Incorporated 305Kellogg Marine Supply, see BrunswickLand 'N' Sea, see BrunswickLarson Boats, see J&D AcquisitionsLowe Boats, see BrunswickLuhrs, see Morgan IndustriesLund Boat, see BrunswickMainship, see Morgan IndustriesMalibu Boats LLC 307Marine Products Corporation 309MarineMax Incorporated 311Marquis Yachts, see J&D AcquisitionsMasterCraft Boat Company 313Mastry Marine and Industrial Supply, see YanmarMercury Marine Group, see BrunswickMeridian Yachts, see BrunswickMonterey Boats Incorporated 315Morgan Industries Corporation 316MTU Detroit Diesel, see TognumNautic Global Group 319Necky Kayaks, see Johnson OutdoorsOcean Kayak, see Johnson OutdoorsOld Town Canoe, see Johnson OutdoorsPalm Beach Towers, see Viking YachtPBH Marine Group LLC 322PCM Marine Engines, see Pleasurecraft Engine GroupPleasurecraft Engine Group 326Poly Marquis Yacht, see J&D AcquisitionsPrecision Propeller Industries, see Yamaha MotorPrincecraft Boats, see BrunswickPro Map Technologies, see Johnson OutdoorsPursuit Boats, see S2 YachtsRampage Sport Fishing Yachts, see KCS InternationalRanger Boats, see PBH Marine GroupRaymarine, see FLIR SystemsRegal Marine Industries Incorporated 328Rinker Boat, see Nautic Global GroupRobalo Boats, see Marine ProductsSea Fox Boat Company Incorporated 330Sea Ray Boats, see BrunswickSilverton Marine, see Morgan IndustriesSkeeter Products, see Yamaha MotorSmoker Craft Incorporated 332Starcraft Marine, see Smoker CraftStratos Boats, see PBH Marine GroupStriper Boats, see J&D AcquisitionsS2 Yachts Incorporated 336Suzuki Motor Corporation 339Tacktick, see FLIR SystemsTechsonic Industries, see Johnson OutdoorsTiara Yachts, see S2 YachtsTognum AG 341Tracker Marine Group LLC 344Triton Boats, see PBH Marine GroupTriumph Boats, see J&D AcquisitionsTrophy Sportfishing Boats, see BrunswickTuff Torq, see YanmarViking Yacht Company 347VM Motori, see General MotorsVolvo AB 350WayPoint Technologies, see Johnson OutdoorsWellcraft, see PBH Marine GroupWest Marine Incorporated 354Yamaha Motor Company Limited 356Yanmar Company Limited 362Zodiac Marine & Pool 366Additional Companies Mentioned in Study 368

LIST OF TABLES

2 Population & Households 11

3 Personal Consumption Expenditures 14

4 Recreation & Leisure Expenditures 16

5 Consumer Financing Environment, 2001-2011 19

6 Recreational Boat Retail Sales 28

7 Recreational Boats in Use by Type 30

8 Recreational Boat Pricing 35

9 US Recreational Boating Product Market, 2001-2011 37

10 US Recreational Boating Foreign Trade 56

2 Aluminum Consumption in Recreational Boat Production 69

3 Coated Fabric Consumption in Recreational Boat Production 71

2 Recreational Boat Supply & Demand 82

3 Traditional Powerboat Supply & Demand 86

4 Outboard Powerboat Supply & Demand 91

5 Outboard Powerboat Demand by Boat Length 93

6 Inboard Powerboat Supply & Demand 97

7 Inboard Cabin Cruiser Supply & Demand 99

8 Runabout & Other Inboard Powerboat Supply & Demand 101

9 Sterndrive Powerboat Supply & Demand 105

10 Personal Watercraft Supply & Demand 108

11 Sailboat Supply & Demand 116

12 Other Recreational Boat Supply & Demand 121

13 Propulsion System Supply & Demand 128

14 Outboard Propulsion System Supply & Demand 130

15 Inboard & Sterndrive Propulsion System Supply & Demand 135

16 Boating Accessory Supply & Demand 140

2 Population by Region 155

3 Gross Domestic Product by Region 157

4 US Personal Consumption Expenditures by Region 159

5 US Recreational Boating Demand by Region 162

6 Northeast: Recreational Boating Demand by

Subregion & Product 165

7 New England: Recreational Boating Demand 168

8 Middle Atlantic: Recreational Boating Demand 171

9 Midwest: Recreational Boating Demand by

Subregion & Product 174

10 East North Central: Recreational Boating Demand 177

11 West North Central: Recreational Boating Demand 180

12 South: Recreational Boating Demand by Subregion & Product 184

13 South Atlantic: Recreational Boating Demand 188

14 East South Central: Recreational Boating Demand 191

15 West South Central: Recreational Boating Demand 195

16 West: Recreational Boating Demand by Subregion & Product 198

17 Mountain: Recreational Boating Demand 202

18 Pacific: Recreational Boating Demand 206

2 Selected Acquisitions & Divestitures 233

3 Selected Cooperative Agreements 236

1 Comparison of Retail & Manufacturers' Level Boat Sales 282 Recreational Boats in Use by Type, 2011 313 US Recreational Boating Product Market, 2001-2011 384 US Recreational Boating Product Imports by Source, 2011 595 US Recreational Boating Product Exports by Destination, 2011 61

SECTION IV -- PRODUCTS

1 Recreational Boating Product Demand by Type, 2011 802 Recreational Boat Demand by Type, 2011 833 Traditional Powerboat Demand by Type, 2011 87

1 Geographic Distribution of US RecreationalBoating Demand, 2011 152

1 US Recreational Boating Product Market Share, 2011 213

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Nicolas Bombourg

Reportlinker

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