NEW YORK, Jan. 14, 2015 /PRNewswire/ -- ShopX, the New York-based developer of the ShopX retail platform, today announced that it will be giving away one million bluetooth beacons to US retailers as part of its strategy to become the global leader in retail workforce management and in-store customer experience.
The free bluetooth beacons will communicate with both Apple and Android devices and will allow retailers to easily deploy the ShopX marketing component of the platform to engage their customers with contextually aware, meaningful content on their mobile devices. The software to accomplish this is also being offered to retailers for free. Retailers will also have the option of interfacing to the ShopX App-partners and the ShopX Ad-exchange.
On the rationale behind giving away a million bluetooth beacons, ShopX founder and CEO, Wayne Kyle, said today: "This for us, is an investment in infrastructure. There is so much more to beacons than just pushing ads, coupons and offers to shoppers. Through indoor navigation and mobile, retailers can dramatically improve their bottom line through optimized operations and better customer service. Customers can get instant access to in-store assistants and enjoy other online-shopping benefits whilst shopping in brick and mortar stores. It's like Uber for customer service!" According to Kyle, ShopX expect to enable at least 100,000 retail outlets on the ShopX beacon platform through this offer, making it the largest beacon deployment to-date.
ShopX describe their Smartstore as a truly connected store. It's a place where offline shopping works just like online shopping. Not just a place where people are connected to the internet and to brands, but where people are also connected to people. It's a place where shoppers have instant access to retail associates, to personal assistance and to product search options like pricing and inventory, and a place where they queue less and enjoy shopping more.
Wayne Kyle added, "We're very confident that once retailers and shoppers experience the benefits offered through the ShopX ecosystem, they'll utilize more of the platform. We've spent over 10 years listening to retailers and consumers outline their challenges and frustrations, and the ShopX platform was built in response to this research. This is just the first part of a bold strategy that will see us dramatically disrupting the status-quo of offline retail over the next few months."
Real-time automated management for retailers.
According to ShopX, the most compelling part of the ShopX platform for retailers is not the beacon marketing component, but rather the mobile enterprise tools. ShopX provide everything a retailer needs (even the hardware) to put devices or wearables in employees hands and instantly facilitate personal communications, employee tracking, tasking, scheduling, training and inventory control, all without any capital expenditure from the retailer. ShopX Enterprise packages start at $99 per month, per store.
According to Kyle, ShopX spent the last six years in the consumer behaviour space using camera technology to track shopper trends and patterns. He describes how that led to the demand for the ShopX platform: "Our biggest challenge working with retailers on consumer behaviour was not giving them the data they wanted, but rather helping them change the way they operate to correct their shortcomings. Retailers just don't have the tools or capital to invest in the additional labor that true customer service demands, and productivity levels, especially in large stores, is shockingly low. That's why we built the platform, to give retailers automated tools that respond to consumer and operational demands and put their staff where they're needed at exactly the right point in time."
ShopX pointed out that whilst the beacons truly are free, there are a few terms and conditions and that elligability will be striclty determined at their discretion. More info at www.shopxretail.com/beaconterms.html
ShopX is a New York based PaaS provider to offline retailers. They provide hardware, software and infrastructure that enables mobile communications and workforce management on the retail floor and that links consumer devices and applications to the retail floor in a controlled and automated manner.