US Small and Midsize Businesses Turn to AI to Power Global Ambitions, ASUS Data Reveals

Strategic use of AI helps SMBs confidently navigate global expansion and collaboration challenges

KEY POINTS

• Data Finds over half (56.9%) of US SMBs are actively adopting AI and other technologies to overcome cross-border complexities.
• Three in four (74.5%) US-based SMBs see global connectivity as essential in expanding their audience reach.
• 62.8% of SMBs prioritize strategic, long-term partnerships over engaging new vendors.
• Only 1 in 5 (19.6%) of SMBs are willing to accept substantial risks in global expansion efforts, preferring cautious, sustainable growth using technology-supported scaling

FREMONT, Calif., Sept. 3, 2025 /PRNewswire/ -- New data from ASUS, global technology leader that provides the world's most innovative and intuitive devices, reveals how small and medium-sized businesses (SMBs) in the US are strategically leveraging artificial intelligence (AI) to drive successful international growth. The findings from the upcoming ASUS 2025 Future of SMB Report show that while US SMBs are pursuing global opportunities, they are doing so with a measured, risk-managed approach.

The report highlights that just one in five (19.6%) SMBs are willing to take significant risks as they expand internationally. Instead, over half (56.9%) leverage AI and other advanced technologies to simplify cross-border complexities such as linguistic barriers, cultural differences, and logistical challenges.

Three-quarters (74.5%) US SMBs identify global connectivity as essential in expanding their audience reach and growing their business, reinforcing that innovation through tools such as AI-driven analytics, predictive modeling, and intelligent forecasting has become central to SMBs' strategic approach to scale globally. These tools ensure that businesses can navigate potential cross-cultural disruptions and global complexities to grow sustainably and efficiently.

The ASUS report also identifies a notable shift in SMB relationship strategies, with 62.8% prioritizing stable, long-term strategic partnerships over short-term vendor acquisitions. This trend underscores SMBs' emphasis on resilience and sustainable growth when scaling internationally.

Benjamin Yeh, ASUS Computer International President, commented, "Today's SMBs understand that sustainable global growth requires tools that simplify complexity. ASUS provides practical AI solutions that directly support SMBs by enhancing productivity, streamlining cross-border collaboration, and enabling confident, secure expansion."

ASUS's business solutions deliver measurable benefits, including simplifying multilingual communication, accelerating international projects, and enhancing security for remote teams. The ASUS ExpertBook Series combines intelligent collaboration tools with reliable long-term support. Features such as live-translated subtitles help overcome language barriers, while AI-generated meeting summaries align teams across time zones – boosting productivity and reducing friction during expansion.

To explore how ASUS can support your business's global ambitions, visit the ASUS Business site or contact your local ASUS representative.

About ASUS
ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today's technologies. Consistently ranked as one of Fortune's World's Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.

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SOURCE ASUS Computer International