
U.S. Suburban Press Partners with CityTwist for Geo-Targeted Email Advertising Campaigns
SCHAUMBURG, Ill., June 14, 2011 /PRNewswire/ -- Alternate Marketing Networks, Inc.'s (Pink Sheets: ALTM) wholly owned subsidiary, U.S. Suburban Press (USSPI), (www.usspi.com), is a leader in hyper-local newspaper advertising, and CityTwist, (www.citytwist.com), the leader in new customer acquisition email advertising, proudly announced that they have formed a partnership for USSPI to offer CityTwist's industry leading services to its newspaper and agency clients.
For USSPI, CityTwist provides a turnkey expansion to USSPI's newspaper product offerings, with geographically targeted email advertising campaigns to CityTwist's national subscriber database of 125 million consumers. "Bringing a new immediately saleable local marketing solution to our customers has been a priority for USSPI, and CityTwist provides the perfect solution," said Frank O'Connell, President of USSPI.
For CityTwist, USSPI provides access to an established marketplace of traditional newspaper advertisers. "We are thrilled to partner with a best-of-breed firm like USSPI, a company that is known for providing their customers with strong returns on investment," said Ken Schwartz, CEO of CityTwist. "We truly believe that expanding multi-channel capability to newspaper advertising is a home run for traditional advertisers."
CityTwist has become the solution for bricks & mortar businesses marketing directly to local customers. Unlike contact services that are limited to contacting a business' pre-existing customers, CityTwist provides access to new customers from its subscriber database of 57% of internet users in the United States.
About USSPI
Alternate Marketing Networks' sole operating subsidiary, National Home Delivery, Inc., is an agency that specializes in national newspaper media buying and placement. This is accomplished through National Home Delivery's three primary divisions, U.S. Suburban Press (USSPI), Specialty Media Solutions (SMS) and Custom Media Solutions (CMS).
USSPI has provided national advertisers in the U.S. with targeted advertising on a hyper-local level as well as a one-order, one-bill system for over 40 years. The Company has over 2,000 newspapers in its proprietary database.
About CityTwist
A division of Visionamics, CityTwist is headquartered in Boca Raton, FL. CityTwist provides acquisition email advertising services that deliver measurable value and return on investment. Inherent in these uniquely effective services is CityTwist's ability to consistently deliver email advertisements to finite consumer populations, including Zip Code level geographic targeting. By successfully bridging the gap between postal and digital, CityTwist has effectively brought direct mail to the internet and enabled acquisition email advertising to reach its fullest potential.
SOURCE Alternate Marketing Networks, Inc.
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