USA Cider Market Insights Report 2011

Oct 12, 2011, 06:45 ET from Reportlinker

NEW YORK, Oct. 12, 2011 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

USA Cider Market Insights Report 2011

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavoured). Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Cider consumption in the USA has been growing rapidly once again in recent years with sales up by almost 10% in 2010. At just 400,000 hl however, cider remains a small fraction of the 234 m hl beer category.

One of the main drivers of recent growth has been increased investment in marketing and distribution by market leader Green Mountain Cider which has resulted from the increased market share it has gained through acquisition. At the same time the rapid rise of brands such as Magners and Ace with a less traditional approach to the product (promoting cider served over lots of ice) has helped to drive consumption among a new breed of consumer. Finally the growth of premium regional draught cider products (many of them on tap) has mirrored the growth of craft beer and these two segments share a somewhat similar consumer positioning.

Key benefits

-The 2011 USA Cider Market Insights report is a high level market research report on the USA cider industry.

-Published by Canadean, this 30-page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.

-The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

-Ideal for benchmarking total market vs. retail audit and other data.

-Canadean's in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.

-Our data is compiled by an experienced "on-the-ground" industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.

Canadean USA Cider Market Insights Report 2011

Section 1 Market Update

• Key Facts


• Current and Emerging Trends

• Outlook

• Imports and Exports

• Segmentation


• Top 10 Cider Brands – Volume, 2008-2010

• Top 10 International Premium and Superpremium Cider Brands – Volume, 2008-2010

• Brand Analysis

• Private Label/Private Label Producers

• New Products Activity


• Chart – Leading Brewers/Imports, 2010

• Brewers


• Chart – Consumption by Pack Material/Type, 2010

• Packaging Trends


• Chart – Distribution by Channel, 2010

• Chart – Consumption by Price Segment, 2010

• Market Valuation & Pricing

• Cider Market Valuation (Local Currency), 2009-2011F

• Distribution Trends


• Table 1.5.1 – Taxation Base

• Table 1.5.2 – Historical Excise Rates of Beer

• State Taxes

• Table 1.5.3 – Legal Controls on Cider


• Table 3.10.1 – Selected Consumer Cider Prices: Off-Premise, 2009-2011

• Table 3.10.2 – Selected Consumer Cider Prices: On-Premise, 2009-2011


• Commercial Beverage Consumption - per Capita - Litres, 2000-2011F

• Commercial Beverage Consumption - per Capita - % Share, 2000-2011F

• Commercial Beverage Consumption - per Capita - Growth, 2000-2011F

• Commercial Beverage Consumption - Million Litres, 2000-2011F

• Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2000-2011F

• Cider Market Valuation (Local Currency), 2009-2011F

• Cider Consumption by Standard Price Segmentation, 2007-2011F

• Cider Consumption by Alcoholic Strength, 2007-2011F

• Cider Consumption by Type, 2007-2011F

• Cider Consumption by Geographic Scope, 2007-2011F

• Cider All Trademarks, 2006-2010

• Cider Brands by Standard Price Segment, 2006-2010

• Cider Brands by Alcoholic Strength, 2006-2010

• Cider Brands by Type, 2006-2010

• Cider Imported Brands by Origin, 2006-2010

• Cider Trademark Owners, 2006-2010

• Cider Local Operators, 2006-2010

• Cider Leading Brewers/Importers, 2006-2010

• Cider Consumption by Pack Mix: Refillability/Type/Pack/Size, 2007-2011F

• Cider Distribution: On vs Off Premise, 2007-2011F

Section 2 Company Profiles


• Green Mountain Cider Company Brand Volumes, 2006-2010


• Hornsby's Pub Draft Cider Ltd, Brand Volumes, 2006-2010


Cider Definitions

Beer and Cider Attributes Definitions

Product Definitions

Packaging Definitions



To order this report:

Alcoholic Drink Industry: USA Cider Market Insights Report 2011

Alcoholic Drink Business News

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Nicolas Bombourg
US: (805)652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker