USA Memory Championship Now Powered By life'sDHA™

COLUMBIA, Md., March 6, 2012 /PRNewswire/ -- life'sDHA™ is proud to announce that it has been named a lead sponsor of the 15th annual USA Memory Championship. A tournament for Mental Athletes, this contest draws competitors from all over the country to compete for the best memory in America. The event includes memorizing 99 names and faces, a shuffled deck of cards in less than five minutes, an unpublished poem and a list of 500 random numbers. This year's championship will be held March 24 at Con Edison's Grand Auditorium in New York City.

The partnership with the USA Memory Championship is part of a larger commitment by life'sDHA to empower Americans to develop and maintain healthy, beautiful minds by incorporating lifestyle factors known as the four dimensions of brain health—diet and nutrition, physical health, mental engagement and social well-being.

life'sDHA—an algal source of DHA omega-3, a nutrient that is important for a healthy brain—will bring to life the four dimensions of brain health at this year's USA Memory Championship by sponsoring a presentation by Dr. Majid Fotuhi, M.D., Ph.D., chairman of the Neurology Institute for Brain Health and Fitness, and assistant professor of neurology, John Hopkins University School of Medicine. Dr. Fotuhi will educate the mental athletes and spectators on how to maintain better brain health and improve memory with tips such as what foods make up a brain-rich diet, how exercise and sleep impact the brain, and what mental challenges do to long-term brain health.

"Many people, especially baby boomers, are concerned about memory, particularly as we experience an unprecedented increase in life expectancy," said Dr. Fotuhi. "The good news is, we can influence memory and brain health by making simple lifestyle changes like exercising more, learning something new, eating DHA-rich foods and socializing more with friends. The USA Memory Championship is a great example of how people of all ages can stimulate their minds to help boost memory. It's never too late to take action to improve brain health."

"Our mental athletes are everyday people who have decided to take action to train and improve their memory," said Tony Dottino, founder of the USA Memory Championship. "Most people are unaware of the amazing potential of their own brain, and we are thrilled to work with life'sDHA to make memory training and brain-healthy lifestyle changes the obvious choice for everyone."

life'sDHA is a sustainable and vegetarian source of docosahexaenoic acid (DHA), a polyunsaturated omega-3 fatty acid. DHA is a major structural fat in the brain. Today, life'sDHA is found in many mainstream products from some of the world's best-known food, beverage and supplement brands.

The USA Memory Championship is free of charge to spectators. Competitor registration is open through March 9; applications can be downloaded from the website.

To learn more about how to compete in or attend the USA Memory Championship, visit www.usamemorychampionship.com. Visit www.beautiful-minds.com to learn more about the four dimensions of brain health and for other resources, including the Beautiful Minds Quiz, DHA Diet Calculator and results from the 2011 America's Brain Health Index, a state-by-state measurement of the nation's brain health.

About life'sDHA™

life'sDHA™, a DSM Nutritional Products brand, is a sustainable and vegetarian source of algal DHA (docosahexaenoic acid) omega-3 important for brain, heart and eye health throughout life. Fish are often incorrectly thought to be the only source of DHA omega-3. However, life'sDHA offers a trusted, vegetarian form of algal DHA that contains no oceanic pollutants or toxins. Fish are sources of DHA because of the DHA-rich microalgae in their food chain; life'sDHA is derived directly from microalgae, a renewable, sustainable source of DHA that does not deplete ocean resources, and is produced entirely in the U.S. in an FDA-inspected facility. Today, life'sDHA is found in numerous foods, beverages and supplements for people of all ages. For a complete list of products containing life'sDHA, visit www.lifesdha.com.

About the USA Memory Championship 

The USA Memory Championship is set up as a sporting event for Mental Athletes. It features memory challenging tournament-style competitive events including memorization of: 99 names and faces, a shuffled deck of cards, an unpublished poem, speed numbers, and a list of 500 random numbers. Mental Athletes compete for gold, silver and bronze awards in individual competitions as well as for the entire event. The USA Memory Championship and its organizing committee are dedicated to the intellectual achievement of people by providing an understanding of the unlimited abilities of the human brain. For more information, visit www.usamemorychampionship.com.

SOURCE life'sDHA