USA Sevens Rugby Means Business

NEW YORK, Feb. 8, 2011 /PRNewswire/ -- USA Sevens LLC today announced the addition of national broadcast sponsors Bridgestone, Subway and Toyota for the upcoming USA Sevens International Rugby Championship at Sam Boyd Stadium in Las Vegas on February 12 and 13.  In-stadium benefits of the sponsorship for each partner consist of signage that includes permanent logos on and surrounding the field, jumbotron spots, messaging and virtual signage.  With live coverage throughout the weekend from NBC Sports and Universal Sports, each sponsor will also retain rights during broadcasts including tagged tune-in promotion on NBC Sports and commercial inventory.

In addition to the national broadcast sponsors, USA Sevens has secured Anheuser-Busch (Budweiser), DHL, Pepsi and South African Airways and Canterbury New Zealand as Premier Local Sponsors for the event, as well as Official Hotel Sponsors The Cosmopolitan, Hard Rock Hotel, Tropicana, Palms and Boyd Group.

"With such great sponsor support, Rugby is 'in business' in the United States," said Jonathan First, President of USA Sevens.  "We look forward to bringing each of their brands to life in unique and exciting ways on the field and during the broadcast."

This marks the first time the HSBC Sevens World Series will be on live network television and the first time the International Rugby Championship will receive live television coverage in the U.S.

"We're thrilled to have four blue chip brands as partners for the event," said Jon Miller, president of programming, NBC Sports.  "The last pieces of the puzzle are the crowds and audience who will no doubt make it a spectacular event to watch live and on television."

In addition to the in-stadium and broadcast benefits, Subway will also serve its Subway Breakfast menu in the Player Lounge at the stadium.  Recently announced sponsor ADT will also receive branding on the Premium hospitality box in Sam Boyd Stadium.  

To purchase tickets please visit, www.usasevens.com.

About USA Sevens

USA Sevens LLC owns and operates America's premier rugby events, the USA 7's International Rugby Championship in Las Vegas and the USA 7's Collegiate Rugby Championship Invitational in Philadelphia.  Held annually, the USA Sevens International Rugby Championship in Las Vegas is one of the eight international stops in the HSBC Sevens World Series. The Series sponsor is HSBC bank.  With an attendance of over 50,000 during the two day event, it is the largest annual rugby event in North America and one of the fastest growing rugby events in the world.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut USA, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, has made it possible for thousands of individuals to build and succeed in their own businesses.

In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked "number one" by consumers in the "Most Popular," "Top Service" and "Healthy Options" categories for food mega-brands with 5,000 or more locations.

For more information about the SUBWAY® chain, please visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc (DAI).

About Toyota

Toyota established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction.  There are nearly 1,500 Toyota, Lexus and Scion dealerships in the U.S. which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.

Toyota's annual purchasing of parts, materials, goods and services from U.S. suppliers totals more than $22 billion.  For more information about Toyota, visit www.toyota.com or www.toyotanewsroom.com.

About Bridgestone Corporation

Bridgestone Corporation, headquartered in Tokyo, is the world's largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

About ADT Security Services

ADT North America Residential / Small Business and ADT Commercial, both Tyco International businesses, are the world's largest electronic security providers. Headquartered in Boca Raton, Fla., ADT employs more than 26,000 people at over 350 locations in the U.S. and Canada. With eight fully redundant monitoring centers, functioning 24/7, ADT acts on more than 90,000 alarm signals each day, providing peace- of- mind protection to 6.8 million customers. Additional information at www.adt.com.

SOURCE USA Sevens LLC