The sleepwear and loungewear market is estimated to grow by USD 13.36 billion from 2020 to 2025, growing at a CAGR of 6% as per the latest market research report by Technavio.
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Market Dynamics
Factors such as demand for designer and premium sleepwear and loungewear and demand for sleepwear and loungewear in developing countries will be crucial in driving the growth of the market. But the presence of counterfeit products will restrict the market growth. The sleepwear and loungewear market analysis report also provides detailed information on other upcoming trends that will have a far-reaching effect on the market growth
Company Profiles
The sleepwear and loungewear market is fragmented and the vendors are deploying growth strategies such as offering customized apparel and selling products in bulk through e-auctioning to compete in the market. The sleepwear and loungewear market report includes information on the product launches, sustainability, and prospects of leading vendors including Authentic Brands Group LLC, Groupe Chantelle, H & M Hennes & Mauritz AB, Hanesbrands Inc., L Brands Inc., PVH Corp., Ralph Lauren Corp., MASH Holdings Co. Ltd., American Eagle Outfitters Inc., and Wacoal Holdings Corp.
Vendor Insights & News
- American Eagle Outfitters Inc. - In February 2019, the company expanded its American Eagle and Aerie brands throughout Europe with a multi-year license agreement with AEO EU
- H & M Hennes & Mauritz AB - In January 2019, the company announced the launch of its brand COS in Reykjavík, Iceland.
- PVH Corp. - In June 2019, the company and G-III Apparel Group Ltd. announced today that Calvin Klein, its subsidiary, and G-III have entered into a license agreement for an initial term of five years for the design, production, and distribution of Calvin Klein Jeans women's jeanswear collections in the US and Canada.
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Competitive Analysis
The report includes the competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.
Market Segmentation
- By Product, the market is classified into sleepwear and loungewear.
- By Distribution channel, the market is classified into offline and online.
- By Geography, the market is classified as APAC, Europe, North America, South America, and MEA.
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Sleepwear And Loungewear Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6% |
Market growth 2021-2025 |
USD 13.36 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.28 |
Regional analysis |
APAC, Europe, North America, South America, and MEA |
Performing market contribution |
APAC at 44% |
Key consumer countries |
US, China, India, Germany, and France |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Authentic Brands Group LLC, Groupe Chantelle, H & M Hennes & Mauritz AB, Hanesbrands Inc., L Brands Inc., PVH Corp., Ralph Lauren Corp., MASH Holdings Co. Ltd., American Eagle Outfitters Inc., and Wacoal Holdings Corp. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period, |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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SOURCE Technavio
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